As Facebook’s reach continues to expand, more and more small businesses have Facebook Pages. In fact, a whopping 30 million businesses have a presence on Facebook. Facebook maintains its advantage in providing you with a great way to organically interact with a sophisticated and active audience. One of the best ways to leverage the social […]
How to Gain Authority in Your Local Market for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @tallenhanes. Tracy A. Hanes is the President of T. Allen Hanes & Associates. He is also the Vice President of “The […]
7 Ways to Attract New Customers
If you are in business you are probably always looking for ways to attract new customers. If not, shame on you. Don’t be so busy doing business that you are not busy looking for business. If you do not have an updated marketing plan, here are a few ideas that you can use to start […]
How to Tap into the Power of Branded Marketing Items
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @VickieMacFadden. Vickie MacFadden has operated retail Internet sites since 1999. Her first web business was Five Star Baskets, a gift […]
5 Compelling Reasons to Switch to Inbound Marketing
Guest Article If you want to stop making cold calls to promote your small business, it’s time to consider using inbound marketing as your main marketing strategy. So what is inbound marketing? Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. […]
Unleash Your Brand Words
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with M. Shannon Hernandez @WritingWhisper Through her private and group coaching sessions, you can find her diligently delving into the written word and […]
7 Ways To Promote Your Small Business On The Go Using Social Media
The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]
How to Build an Email Marketing List to Promote Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help […]
6 Ways to Waste Money Marketing Your Small Business
Guest Article Mention marketing budgets to small business owners and a look of dread mixed with frustration may cross their faces. Why? Because marketing seems expensive on face value and almost anyone in business can recite a situation where “marketing” was a waste of money. This is a shame as marketing, when conducted properly, is […]
10 Reasons Why Social Media Campaigns Fail
Social media is the great equalizer for small business owners. It used to be that large companies always won business because they had big advertising budgets. Now, user generated content is more powerful because the nature of business has changed. The power is now in the hands of the buyers, so sellers must work harder […]