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You are here: Home / Archives for 2014

Archives for 2014

How to use Google Analytics to Boost Your Marketing Efforts

March 27, 2014 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @techTherapist, google analytics, Jennifer Shaheen, small business marketing

How Your Small Business Can Have a Big Brand

March 25, 2014 By Melinda Emerson 2 Comments

Guest Article Tiny. Miniscule. Small. When it comes to business, “small” shouldn’t be seen as a disadvantage. To the contrary, being a small business opens the door for making a huge impact as “the next big thing”. Big brands take advantage of this newness of locality all the time. It’s how they flourish through franchising. […]

Filed Under: Grow Your Business, Guest Articles Tagged With: @Dan_Antonelli, Dan Antonelli, small business marketing

15 Things About Using Mobile Web Marketing in Your Small Business

March 24, 2014 By Melinda Emerson Leave a Comment

This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest.  Today is Part IV of my 15 Things Series. Today we’ll discuss mobile web marketing best practices. There are various forms of mobile web marketing such as text messages, mobile […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: #15daysofgiveaways, mobile marketing, small business marketing, SMS/text marketing

How to Get Your Small Business Unstuck

March 20, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @BarryMoltz. Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @BarryMoltz, Barry Moltz, small business development

6 Things to Consider Before Designing Your Small Business Website

March 18, 2014 By Melinda Emerson 3 Comments

Guest Article The other day my husband and I were looking for a new local restaurant to attend, so we searched for “local restaurants in Rochester, NY”. The first impression we got from some of the websites really determined whether or not we gave the restaurant a shot. Some websites didn’t have a menu on […]

Filed Under: Guest Articles, Technology Tagged With: @siedahmitchum, Siedah Mitchum, small business web design, website design

15 Things About Providing Outstanding Customer Service

March 17, 2014 By Melinda Emerson 1 Comment

This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways contest.  Today is Part III of my 15 Things Series. Today we’ll discuss how to stay in business by providing outstanding customer service in your small business.  The real secret to […]

Filed Under: 15 Things Series, Customer Service Tagged With: exceeding expectations, small business customer service

How to Leverage Automation to Grow Your Small Business

March 13, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @autobizchris. Chris Davis is the CEO and Chief Automator of Automation Bridge. As the founder of Automation Bridge, Chris is passionate […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: @autobizchris, Chris Davis, small business automation, small business marketing

How to Retain Employees in Your Small Business

March 11, 2014 By Melinda Emerson Leave a Comment

Guest Article Small businesses may not be able to offer a huge benefit package or the salary of a major corporation to employees, but they don’t have to. The smart ones have a secret weapon that’s even more effective at attracting and keeping the best employees.  It’s the opportunity to be part of something and […]

Filed Under: Grow Your Business, Guest Articles Tagged With: @BenAtClearFit, Ben Baldwin, employee retention

15 Best Apps for Busy Small Business Owners

March 10, 2014 By Melinda Emerson 6 Comments

This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest. Today is Part II of my 15 Things Series. Today we’ll discuss best apps for busy small business owners.  As small business owners, we constantly have competing objectives and timelines […]

Filed Under: 15 Things Series, Social Media, Technology Tagged With: small business apps, small business productivity

How to Run a Successful Independent Restaurant

March 6, 2014 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @Restaurant_Lady.  Misty Young is known for her relentless approach to systems development in restaurant marketing, leadership, financials, operations and service. She […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: @Restaurant_Lady, Misty Young, SmallBizChat

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Latest #SmallBizChat

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In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

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