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You are here: Home / 2016 / Archives for August 2016

Archives for August 2016

How to Brand Your YouTube Channel

August 8, 2016 By Melinda Emerson Leave a Comment

If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Melinda Emerson @SmallBizLady, Social Media, Your Small Business Tagged With: business, small business, youtube

How To Use Public Speaking to Grow Your Small Business, @PhilGerb

August 4, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Phil Gerbyshak, @philgerb. Phil Gerbyshak believes in the power of social selling and connection. With a unique speaking style—part sales […]

Filed Under: Q & A Interview, SmallBizChat

Is Passion Enough To Launch Your Dream Business?

August 2, 2016 By Melinda Emerson Leave a Comment

The saying goes like this, “Follow your passion and you will never have to work a day in life.”  Those who take this phrase too seriously and find courage to leave their stable job for a passion business idea soon understand that’s it’s not as simple as it sounds. There are various situations that crop […]

Filed Under: Featured Post, Guest Articles, Starting A Small Business, Your Small Business Tagged With: dream business, start your business

5 Obstacles Facing Your Small Business Right Now

August 1, 2016 By Melinda Emerson Leave a Comment

Small business ideas

It’s no secret that small business owners face obstacles that perhaps don’t faze their larger competitors. A big company with its own legal department can stay apprised of EEOC and Department of Labor rules, and a company with its own HR department will know how to determine the salary to offer a new entry level […]

Filed Under: Your Small Business Tagged With: cash flow, health insurance, Hiring, small business challenges, taxes

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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Running a successful small business takes more than talent, passion, or a good product. It requires systems, specifically workflow systems that guide how work gets done, from attracting prospects to delivering your service or product and getting paid. These systems help you operate more efficiently, reduce errors, enhance the customer experience, and ultimately grow your […]

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