Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]
Archives for August 2021
Top 10 Boss Books for Your Summer Reading List
Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]
The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby
Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]
How to Respond to Online Reviews
I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]
How Do You Convert Leads?
The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]
