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You are here: Home / Archives for Melinda Emerson

6 Life Hacks That Can Help Your Business

October 11, 2016 By Melinda Emerson Leave a Comment

Many times, the principles we apply to our professional lives do not directly apply to our personal lives: competition is one such quality. There are many things that we want to do and a limited time in which we can do them. That considered, the tips provided below are applicable to both your professional and […]

Filed Under: Guest Articles

10 Best Small Business Marketing Books Everyone Should Read

October 10, 2016 By Melinda Emerson Leave a Comment

You know that I’m all about books that help small business owners do more without spending a ton of money. For this list of business resources, I wanted to focus exclusively on marketing books. All of these are books worth the time and money investment, and will actually tell you how to grow your business […]

Filed Under: 10 Things Lists, My Recommendations Tagged With: 10 best books, entrepreneur

How To Attract and Keep Money in Your Small Business

October 6, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yakinea Marie. Yakinea Marie, a certified business coach and Wealth Strategist™, is the Founder and CEO of the I Am […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @yakineamarie, attract money, SmallBizChat

7 Ways to Increase Traffic to Your Small Business Website

October 4, 2016 By Melinda Emerson Leave a Comment

Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]

Filed Under: Grow Your Business, Your Small Business Tagged With: @verisign, online brand, small business, traffic

How to get your business ready for the holiday shopping season

October 3, 2016 By Melinda Emerson Leave a Comment

Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: holiday season, prepare for sales

Who is on #SmallBizChat October 2016

September 30, 2016 By Melinda Emerson Leave a Comment

#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]

Filed Under: Featured Post, Featured SmallBizChat, SmallBizChat Tagged With: @ckroks, @Exchangeleads, @genemarks, @yakineamarie, small business, SmallBizChat

How to Transform Your Small Business with Your Social Media Program

September 29, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Social Media Tagged With: @WeDeliverSocial, social media

How To Be the Smartest Person In the Room by the Time You Leave

September 27, 2016 By Melinda Emerson Leave a Comment

Small business advice

You may have heard some recent small business advice saying “Don’t be the smartest person in the room.” The point of that statement is that it’s important to surround yourself with smart people, which makes sense. But the idea that “If you’re the smartest person in the room, you’re in the wrong room,” is overly […]

Filed Under: Business Inspiration

4 Ways to Transform Your SMB Marketing and Sales Processes

September 26, 2016 By Melinda Emerson Leave a Comment

transform your marketing and sales

Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]

Filed Under: Branding & Marketing, Grow Your Business

How To Create Online Interactions That Build Trust for Your Small Business

September 22, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin. Founder of Web Savvy PR, Cathy add social media tools to the traditional Public Relations toolkit to help small […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @CathyWebSavvyPR, small business, SmallBizChat, social media

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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