While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize […]
How to Develop Your Content Strategy
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all […]
How to Conduct a SWOT Analysis on Your Small Business
Guest Article A good business leader needs to know where they are strongest and where they are weakest in the course of their everyday operations. Understanding what aspects of a company that are pulling their weight and what aspects of a company have been underperforming is easier said than done, however. The SWOT analysis, which […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]
How to Be The Best Bad Presenter
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @KarenHough. Karen Hough is CEO of ImprovEdge, Amazon bestselling author, contributor to the Huffington Post, featured in Inc.com, winner of the […]
5 Steps to Managing Staff Departures
Guest Article As a business owner, there will come a time when you will need to manage a staff departure. Employees can resign to move on to better opportunities or because they are disgruntled. Some retire and others you may have to fire. Whatever the reasons for staff departures, here are five steps that will […]
Blogging Series Part 1: Why Everyone Should Blog
Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]
Alternative Resources to Fund Your Tech Startup
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rodrick Miller, @PowerMovesNOLA. Rodrick Miller is President and CEO of New Orleans Business Alliance, the official economic development organization for the […]
3 Questions to Ask During Your Social Media Audit
Guest Article Now that everyone’s well on the “Social media bandwagon,” it’s time for the savvy entrepreneur to access their position with their online marketing to see where they stand. Traditionally, you would perform a “Social Media Audit” as you are launching a social media campaign to understand what your competition is doing and get […]
5 Biggest Marketing Mistakes in Small Business and How to Avoid Them
Most small business owners aren’t marketing experts, and many simply aren’t aware of how to build and execute an effective strategy. But whether you know a little about marketing or nothing at all, being aware of some of the most common marketing mistakes can help you avoid them. 1. You Put all Your (Marketing) Eggs […]
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