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You are here: Home / Archives for Melinda Emerson

7 Best Google+ Tips to Promote Your Small Business

November 19, 2012 By Melinda Emerson 1 Comment

Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]

Filed Under: Branding & Marketing, Social Media Tagged With: entrepreneur, Google, google+ hangouts, social media

How to Leverage The New Rules of Small Business Marketing

November 15, 2012 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @Bizstrong, Barbara Findlay Schenck, entrepreneur, marketing, small business tips

Funding Rebuilding for Hurricanes

November 13, 2012 By Melinda Emerson Leave a Comment

As the cleanup begins along the east coast after the destruction left by Hurricane Sandy, residents hit hardest in areas of New York and New Jersey begin to calculate the damage that has been done. Hurricane Sandy is now officially listed as the biggest hurricane to have formed in the Atlantic Basin.   Some media sources […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business planning, FEMA, Hurricane Sandy, New York's Katrina, surety bonds

6 Ways You Can Use Pinterest to Grow Your Small Business

November 12, 2012 By Melinda Emerson 2 Comments

It’s clear that social sharing is now a common factor in online marketing for small businesses. But it’s not about blogs and written content, Pinterest allows users to “pin” images and video to a virtual bulletin board, which can be shared or pinned. It is important to pin images to your board that are compelling enough […]

Filed Under: Branding & Marketing, Social Media Tagged With: pingraphy, pinning, pinterest

How to Develop a Mobile App for Your Small Business

November 8, 2012 By Melinda Emerson 1 Comment

Sponsored Post Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Michael Annichine – @MetroMeVIP, a seasoned entrepreneur with over 20 years’ experience developing businesses. Michael is currently the CEO […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: @metromevip, Michael Annichine, mobile apps, mobile technology, small business

Bookkeeping 101: Assets vs. Liabilities

November 6, 2012 By Melinda Emerson 1 Comment

In the past 10 years, two different and seemingly unrelated forces rocked our world. One was the internet, which has become popular and a household item. The other was the economic upheaval experienced by most of the countries on our planet. The convergence of those two forces gave rise to another form of business, one […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: @Joycedelrosari2, bookkeeping, Joyce Del Rosario, small business info

How to Qualify Potential Customers

November 5, 2012 By Melinda Emerson 5 Comments

As small business owners the one thing we all have in common is that we have limited time and limited resources. While we must all constantly be on the hunt for new customers, it is critically important to recognize who is worth chasing.  Since your time is the most valuable thing you can give anyone, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business planning, getting new customers, qualify customers, success tips

Who is on SmallBizChat November 2012?

November 2, 2012 By Melinda Emerson Leave a Comment

Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the conversation.  http://bit.ly/S797e 11/7: Serial entrepreneur Michael Annichine CEO of FlyerCity Media @metromevip on How to Develop a Mobile App for Your Small Business.  For more info visit:  www.metrome.com 11/14: […]

Filed Under: SmallBizChat Tagged With: @Bizstrong, @lauraposey, @metromevip, Barbara Findlay Schenck, entrepreneur, Laura Posey, Michael Annichine, small business, SmallBizChat

How to Leverage Your Marketing Assets in Your Small Business

November 1, 2012 By Melinda Emerson 1 Comment

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with marketing expert Whitney Keyes @WhitneyKeyes, She is author of PROPEL: Five ways to Amp up your Marketing and Accelerate Business […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @WhitneyKeyes, business planning, entrepreneur, marketing, Whitney Keyes

Is a Home Equity Loan How You Should Fund Your Business?

October 30, 2012 By Melinda Emerson 1 Comment

A big business idea without funds is pretty similar to a new car with no petrol. Luckily, there’s an extensive range of sources available to you for funding your new business enterprise. When it comes to small business, one of the biggest challenges to succeed is finding sufficient money for start-up or sequential development. Entrepreneurs, […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: financing options, funding a small business, small business tips

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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  • The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

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