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You are here: Home / Archives for Melinda Emerson

Are You Ready for Holiday Shoppers?

October 29, 2012 By Melinda Emerson 3 Comments

Whether you are retailer or an internet marketer, it’s time to create a Christmas holiday strategy. If you make the bulk of your profits on black Friday, Small Business Saturday or Cyber Monday, you need to make sure that your business is ready for the holiday rush. Even if the holidays are not your peak […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Black Friday, business planning, cyber Monday, holiday selling, small business Saturday

How to Take Your Small Business to the Next Level

October 25, 2012 By Melinda Emerson Leave a Comment

Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with JJ Ramberg, @JJRamberg, the host of Your Business on MSNBC, which is dedicated to issues affecting small business owners. Ramberg is also the […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @msnbcyourbiz, business planning, entrepreneur, JJ Ramberg, SmallBizChat

10 Mistakes People Make When Starting a Business

October 23, 2012 By Melinda Emerson 8 Comments

1.  Spending too little.  Naturally as a start-up you would expect to keep your costs to a minimum, yet being too frugal can actually prevent overall efficiency. Ensure the use is functional and essential; products are only worth investing in if they will directly benefit the productivity and efficiency of the business. 2.  Letting optimism overrule […]

Filed Under: Guest Articles, Starting A Small Business Tagged With: entrepreneur, small business mistakes, small business tips

How to Leverage Crowdfunding For Your Small Business

October 22, 2012 By Melinda Emerson 6 Comments

It used to be when you started a business the best source for money was your right or left pocket, closely followed by the 3 F’S – friends, family, and fools.  Then, later, angel investing and venture capital became popular.  Now there’s a new way to get resources for a small business – crowdfunding. There […]

Filed Under: Business Inspiration, Cash Flow & Finance Tagged With: crowd funding, crowdfunding, entrepreneur, financing options

How to be Better On-Camera in Your Marketing Videos

October 18, 2012 By Melinda Emerson 1 Comment

Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @RuthSherman Ruth prepares business leaders, politicians, celebrities, and entrepreneurs to leverage critical public speaking opportunities including keynotes, webcasts, road shows, awards presentations, […]

Filed Under: Branding & Marketing, Technology Tagged With: @ruthsherman, how to use video for small business, Ruth Sherman, small business info

The Importance of Bookkeeping For a Small Business

October 16, 2012 By Melinda Emerson 8 Comments

Accurate bookkeeping is a necessity if you run your own business. It may seem to be something of a chore but it’s vitally important that you keep track of your revenue and outgoings. Many businesses which would otherwise have been successful have been brought down by their failure to maintain proper financial records. Whether you […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: bookkeeping, business planning, cash flow, financial records

10 Best Productivity Apps for Small Business Owners

October 15, 2012 By Melinda Emerson 13 Comments

When you hang your shingle and open for business, you immediately take on at least 10 different roles. Often these roles demand your time all at once. Technology to the rescue! These 10 apps can help make you a lot more productive. Many of them are free, some charge a small fee or offer a […]

Filed Under: Grow Your Business, Technology Tagged With: DropBox, entrepreneur, Evernote, Expensify, FlightTrack Pro, Ifttt, LastPass, Mint, Nozbe, Recruiterbox, small business tips

New Foundation To Support Minority and Women Business Owners

October 12, 2012 By Melinda Emerson 27 Comments

 (Philadelphia, PA—Oct. 10, 2012) National Small Business Expert, Melinda F. Emerson, known online as SmallBizLady, proudly announces the launch of The Melinda F. Emerson Foundation for Small Business Success (www.melindafemersonfoundation.org). Melinda believes that through technical support and education, small business owners can overcome the challenges they face and play an important role in building the […]

Filed Under: Business Inspiration, Starting A Small Business, Women in Business Tagged With: become your own boss, entrepreneur, entrepreneurial education, minority business owners, smallbizlady, women business owners

The Power of Personal Connections

October 11, 2012 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jane Applegate @janewapplegate.  Jane is the author of 201 Great Ideas for Your Small Business and the producer and host of […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: @janewapplegate, grow your network, Jane Applegate, networking, personal connections, relationship management

Why Your Twitter Account is Not Bringing You Business

October 9, 2012 By Melinda Emerson 5 Comments

So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]

Filed Under: Branding & Marketing, Social Media Tagged With: @themomwrites, Perrna Malik, social media, twitter, twitter for business

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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