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You are here: Home / Archives for Melinda Emerson

6 C’s of Social Media Marketing For Small Business

October 8, 2012 By Melinda Emerson 11 Comments

If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]

Filed Under: Branding & Marketing, Social Media Tagged With: small business, small business tips, social media, social media marketing

How to be a Successful Under 30 Entrepreneur

October 4, 2012 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Michael Simmons @MichaelDSimmons. Michael is an award-winning serial entrepreneur who started his first business at age 16. He’s the bestselling author […]

Filed Under: Business Inspiration, Q & A Interview, SmallBizChat Tagged With: @michaeldsimmons, become your own boss, entrepreneur, Michael Simmons, young entrepreneur

Who is on #SmallBizChat October 2012?

October 3, 2012 By Melinda Emerson 1 Comment

Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @smallbizchat on Twitter and click here for directions on how to join the conversation. October 3:  Michael Simmons, @MichaelDSimmons: How to Be a Successful Under 30 Entrepreneur – Michael is an award-winning serial entrepreneur who started his first business at age 16.  For more […]

Filed Under: SmallBizChat Tagged With: @janewapplegate, @michaeldsimmons, @msnbcyourbiz, @ruthsherman, Jane Applegate, JJ Ramberg, Michael Simmons, Ruth Sherman, SmallBizChat

What Business Expenses Can You Claim for Your Small Business?

October 2, 2012 By Melinda Emerson 5 Comments

Small businesses, start-ups in particular, often miss out on the substantial savings that can be made by claiming business expenses. Whether a business owner simply doesn’t know what to claim for or doesn’t want to risk handing in an incorrect return; many small businesses miss out until they seek professional accounting advice.  But this needn’t […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business planning, small business expenses, small business info

6 Reasons Why You Should Contact Your Existing Customers

October 1, 2012 By Melinda Emerson 1 Comment

October is my birthday month.  Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month.  But how could this be a good marketing move?  One retailer sent me a 15% off coupon for my birthday and another only […]

Filed Under: Branding & Marketing, My Recommendations, Your Small Business Tagged With: branding, customers, marketing, small business

How to Get More Stuff Done Every Day In Your Small Business

September 27, 2012 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Chris Daniel, @consultnjeans.  Chris is the Consultant in Jeans, a consultant, coach and author based in the DC area. His new book, […]

Filed Under: Q & A Interview, SmallBizChat, Your Small Business Tagged With: @consultnjeans, business planning, Chris Daniel, Productivity, Time management

Do You Run Your Business as if it’s For Sale?

September 25, 2012 By Melinda Emerson Leave a Comment

Even if you have absolutely no plans to sell in the near or far future, you should keep your business in sale-ready shape. For one thing, running a business so attractive and competitive that someone would want to buy it is more rewarding – personally and financially – than running a business that’s in constant […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: @Bizstrong, Barbara Findlay Schenck, business planning, prepare business for sale, small business info

6 Advanced Facebook Marketing Techniques

September 24, 2012 By Melinda Emerson Leave a Comment

Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: facebook, facebook fan page, facebook marketing, marketing, small business

Using Data to Run Your Small Business

September 20, 2012 By Melinda Emerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Chris Myers @BodeTree.  Chris is the co-founder & CEO of BodeTree.  Prior to founding BodeTree, he played a key role on the […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat, Technology Tagged With: Bodetree, Chris Myers, collect financial data, measure data, small business info

How to Use Web Analytics to Support Your Small Business

September 18, 2012 By Melinda Emerson 1 Comment

Businesses large and small are facing many choices to connect with customers. Analytics can be helpful in making marketing choices, but many businesses struggle with where to begin with the reports they see in the Google analytics. If you or your business team members feel a bit intimidated in choosing which data reports to start […]

Filed Under: Guest Articles, Technology Tagged With: @ZimanaAnalytics, Pierre DeBois, small business info, Web analytics

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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