As a small business owner, you know that generating leads is only the first step in the sales process. Following up is essential to turn them into paying customers. Lead follow-up is often neglected, yet it’s critical to converting leads into sales. This article will discuss why lead follow-up is important, different follow-up methods, and […]
The SmallBizChat Podcast: Bringing in Industry Experts to Go Further Faster with Jy Maze
Jy Maze is a speaker, author, and community advocate. She’s the CEO of Maze Freight Solutions, a third-party logistics service based in Overland Park, Kansas. Maze Freight Solutions provides logistical services, including one or more elements of commercial procurement, supply chain management, and fulfillment activities for all sizes and categories of enterprises. Jy wanted […]
20 Email Marketing Tips for Small Business Owners
Email marketing is a powerful tool for small businesses to engage with their audience, drive traffic to their website, and ultimately increase sales. But with so many emails flooding inboxes every day, it can be tough to make your message stand out. To help you create effective email campaigns, I’ve compiled 20 of my favorite […]
March 2023 #SmallBizChat: What Your Customer Wants and Can’t Tell You
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Building and Running a Strong Family Business with Christine Noh
Christine Noh owns Nohble, a sneaker and streetwear retailer with locations in New York and New Jersey. She started her professional career in investment banking at JPMorgan Chase and left investment banking to pursue her entrepreneurial passion. In 2013, she opened Nohble’s flagship location in Newark, New Jersey. In 2014, she moved her offices to […]
How to Create an Email List to Grow Your Small Business
An email list is essential for any business looking to expand its reach, establish brand awareness, and increase revenue. However, I know many entrepreneurs struggle to create and grow their email lists. In this article, I will share how to create an email list and answer other related questions. We’ll cover: How to create an […]
The SmallBizChat Podcast: Growing Your Business in Uncertain Times with Brian Johnson
Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his team […]
Getting Started with Email Marketing: What Is Email Marketing + Other Top Questions Answered
Email marketing has become a crucial aspect of the overall marketing strategy for small business owners. It is a cost-effective method of reaching out to customers and prospects with relevant information about products, services, promotions, and events. But if you are just starting, I’m sure you have many questions. In this blog post, I will […]
The SmallBizChat Podcast: Confessions of a Small Business Owner: 3 Times I Almost Failed
Today, Melinda shares with us the reality of running her business – including times when she didn’t think she would make it through. People see pictures of her online, on TV, and in webinars, and they think everything’s rainbows with the phone ringing off the hook. That’s true now, but that was not always true. […]
How to Manage Imposter Syndrome
Impostor syndrome can affect anyone, regardless of job or social status, but high-achieving individuals often experience it. This condition involves feelings of self-doubt and personal incompetence that persist despite your education, experience, and accomplishments. To counter these feelings, you might work harder and hold yourself to even higher standards, which can be very unhealthy. Psychologists first defined […]
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