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You are here: Home / Archives for Melinda Emerson

3 Things to Do NOW to Prepare for the Holiday Shopping Season

November 1, 2021 By Melinda Emerson Leave a Comment

planning for the holiday shopping season Open graph

It’s November, and the holiday shopping season is right around the corner. In a few short weeks, your customers will be heading out to the stores with their shopping lists. In fact, Forbes says that one trend to watch this year is earlier shopping, with spending predicted to increase in November 2021, just like it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday marketing plan, holiday sales, holiday sales strategy, holiday workers, planning for the holiday shopping season, promotions strategy

The SmallBizChat Podcast: Long-Term Thinking in a Short-Term World with Dorie Clark

October 28, 2021 By Melinda Emerson Leave a Comment

Long-Term Thinking in a Short-Term World with Dorie Clark 1200 x 1200

  Dorie Clark is a strategy consultant, keynote speaker, leadership expert, and executive coach. She teaches for various institutions, including Duke University’s Fuqua School of Business, IE Business School (Spain), HEC-Paris, and North Carolina’s Kenan-Flagler School of Business. She has received many accolades, including being named one of the Top 50 Business Thinkers in the […]

Filed Under: The SmallBizChat Podcast Tagged With: apply long-term thinking, long-term thinking, saying “no” to good opportunities, short-term world, strategies for maximizing time

5 Statistics To Create A Winning Ecommerce Marketing Strategy

October 26, 2021 By Melinda Emerson Leave a Comment

5 Statistics To Create A Winning Ecommerce Marketing Strategy featured Image

Data and statistics are empowering for marketers. Without the information about the data, guess would be the only thing available to make strategic decisions. However, that doesn’t always work. Marketing policies based on guess hardly make any sustainable growth. Especially when it comes to eCommerce, marketing has a huge role to play.   That’s where data […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: discounts, ecommerce business owner, Ecommerce Marketing Strategy, win more customers, winning Ecommerce Marketing Strategy

9 Tips on How to Manage Your Finances as a Small Business Owner

October 25, 2021 By Melinda Emerson Leave a Comment

9 Tips on How to Manage Your Finances as a Small Business Owner Featured Image

Being laser-focused on your finances is an essential part of being an entrepreneur. It goes beyond simply having separate business and personal checking accounts. You’ll need to pare down your personal expenses as much as you can in the beginning stages of your small business, so you ensure you’re making enough money to keep your […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business budget, business expenses, cash, find money to start your small business, managing your finances

October 2021 #Smallbizchat: How to Be a Long-Term Thinker and Get on Top of Your Health

October 21, 2021 By Melinda Emerson Leave a Comment

October 2021 #Smallbizchat: How to Be a Long-Term Thinker and Get on Top of Your Health OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Achieve Optimal Mental and Physical Health, business thinkers, Content Development, content marketing, develop digital strategy, divine health and wellness

The SmallBizChat Podcast: Master Your Marketing with Wake Up Warrior Garrett White

October 21, 2021 By Melinda Emerson Leave a Comment

Master Your Marketing with Wake Up Warrior Garrett White 1200 x 1200

Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world’s leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. […]

Filed Under: The SmallBizChat Podcast Tagged With: achieve greatness, marketing strategy, mastering your marketing, reconnect your happiness and wealth, solve your marketing problems

10 Signs of a Great Site

October 19, 2021 By Melinda Emerson Leave a Comment

10 Signs of a Great Site OG

It is said that a cautiously outlined homepage will encourage people to dig deeper into your business. But is it just the homepage that makes your site one of the best?  Needless to say, the homepage is the first notion of the brand on a client’s mind. But there are many more factors that go […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: branding elements, Call-to-action button, creating an effective website, success of your business online, website's functionality for mobile devices

9 Tips on How to Cultivate an Entrepreneurial Mindset

October 18, 2021 By Melinda Emerson Leave a Comment

9 Tips on How to Cultivate an Entrepreneurial Mindset OG

Strengthening your entrepreneurial mindset is an essential facet of being a successful business owner. Whether you have an existing business or are getting ready to launch a new one, you should prioritize cultivating your mindset.  Building a business takes a lot of work and effort, but the process will go more smoothly when you have […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Building a business, cultivating your mindset, entrepreneurial mindset, learning opportunities, mindset of a prosperous entrepreneur

The SmallBizChat Podcast: Marketing that can’t be Ignored with Mike Michalowicz & John Lawson

October 14, 2021 By Melinda Emerson Leave a Comment

Marketing that can’t be Ignored with Mike Michalowicz & John Lawson Featured Image

Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners and financial professionals to help them differentiate themselves in the market and attract more customers. Mike has written many business books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His latest book, Get […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, effective marketing, latest social media trends, online sales and marketing, sell online, social media marketing

The 9 Best Ways to Make a Living As An Entrepreneur

October 12, 2021 By Melinda Emerson Leave a Comment

The 9 Best Ways to Make a Living As An Entrepreneur Featured Image

Starting a new business can be an exhilarating yet terrifying prospect. There are many ways to get started; picking the perfect one for your skills and interests is almost impossible. But that doesn’t mean you can’t dive right in! With startup costs lower than ever before, more people choose the road less traveled by conventional […]

Filed Under: Business Inspiration, How to Start Tagged With: Affiliate marketing, Amazon FBA, dropshipping, freelancing, make money as an entrepreneur, writing gigs

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

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If you’re a small business owner, coach, or consultant who still thinks AI is some futuristic robot tech from a sci-fi movie, sis—AI is here and it’s your new best employee. The kind that doesn’t sleep, doesn’t call in sick, and works 24/7 without complaining. Whether you’re trying to get more leads, stay consistent with […]

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