Eliot Buchanan is the Co-Founder of Plastiq, a company that helps small businesses send and receive payments via credit card or cash for any expense. His strategic vision and innovative business model have helped thousands of companies receive billions of dollars in payments, many in cash where credit cards are not accepted. Originally from Canada, […]
Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing
A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest. Yes, it can be challenging […]
Building a Sales Funnel that Turns Prospects Into Lifelong Customers
Modern consumers are smart. They invest significant time researching content across channels before deciding to ditch your competitors and buy from you. But if done correctly, you can build a sales funnel that turns more prospects into lifelong customers. Let’s show you how! Knowing what your customers are searching for is important to create the […]
February 2021 #Smallbizchat: The State of Small Business Recovery
#Smallbizchat Podcast LIVE is a monthly video show where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Become Your Own Boss in 12 Months Book Giveaway
2020 has been one of the most challenging times for many people – especially business owners. The novel coronavirus pandemic has forced many businesses and employees to take a hard look at their careers and business trajectory and make some tough decisions. And while some business owners have been able to successfully pivot or reinvent […]
3 Tips to Boost Your Ecommerce Site Performance
Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms. While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]
12 Steps to Creating Copy that Sells
If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]
The SmallBizChat Podcast: Attracting Corporate Sponsorships with Linda Hollander
Linda Hollander is an International Sponsor Expert, Professional Speaker, and Author of Corporate Sponsorship in 3 Easy Steps. She is an industry leader in helping people achieve sponsorship success and the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Linda started working from her kitchen table with no employees – except for her […]
10 Ways to Monetize a Podcast
A podcast is a series of episodes of digital audio files that anyone can download to their operating device for listening based on their personal consumption. In this day and age of digital media, we have become very familiar with online streaming platforms for our entertainment. The podcast is a fresh new addition to it. Though […]
Small Business Guide to Building High Converting Landing Pages
Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]
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