Melinda Emerson, Author at Succeed As Your Own Boss

The SmallBizChat Podcast: Financial Planning and Strategy with Kathy Svetina

May 20, 2021 By Melinda Emerson Leave a Comment

Kathy Svetina is a Fractional CFO and the Founder and Director of NewCastle Finance LLC. She holds a Bachelor of Science in Commerce, Finance, and Accounting from DePaul University. Following a career in senior finance roles for Fortune 500 Companies, Kathy noticed that finances were a common stumbling block for many business owners. This epiphany […]

How Video Content Marketing Can Improve Your SEO

May 18, 2021 By Melinda Emerson Leave a Comment

Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

The SmallBizChat Podcast: Level Up Your Website with Billy Polson

May 13, 2021 By Melinda Emerson Leave a Comment

Billy Polson, CSCS, is an International Speaker, Fitness Entrepreneur, and Business Performance Coach. He is the founder and co-owner of DIAKADI, a training facility that brings together a community of leading fitness specialists in San Francisco. Men’s Journal named him one of “America’s Best 100 Trainers,” and he has contributed to publications such as CBS […]

What is Inventory Financing and How Does It Benefit Small Business Owners?

May 11, 2021 By Melinda Emerson Leave a Comment

Product-based businesses know the importance of inventory. Without it, you wouldn’t have a business to run. Inventory keeps your operations going and your customers happy. But if you find yourself in need of additional business financing, did you know you can use your inventory as collateral to secure the capital you need? If your product-based […]

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

The SmallBizChat Podcast: Tightening Up Your Business Finances with Susanne Mariga

May 6, 2021 By Melinda Emerson Leave a Comment

Susanne Mariga is a CPA, Certified Profit First Professional, Author, and Host of the Profit Talk Podcast. She has over 20 years of experience helping clients achieve long-term financial stability by leveraging tax strategies. Susanne works with MBE’s and six and seven-figure entrepreneurs to give them the tools to attain record-breaking financial independence. She […]

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

The SmallBizChat Podcast: Creating Opportunity and Maximizing Wealth with Jay Samit

April 29, 2021 By Melinda Emerson Leave a Comment

Jay Samit is an entrepreneur, keynote speaker, and bestselling author. He is widely recognized as a leading expert on disruption and innovation. He has been described by Wired magazine as “having the coolest job in the industry,” raising hundreds of millions of dollars to help startups, working with Fortune 500 companies, transforming industries, and being […]