The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal. While currently, the majority of Snapchat users are […]
How To Use Facebook Live in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Christian Karasiewicz. Christian is the CEO and Founder of Social Chefs (http://www.socialchefs.com/blog), a leading social media training and education site, […]
CRM Doesn’t Have to be Industry Specific and Here’s Why…
Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]
Vision: You Can’t Lead Without It
Some of the best small business ideas don’t have to do with inventory, profit margins, or break-even points. Rather, they’re about having a big picture vision for your business. It’s needed to provide clarity and focus what you do every day. As a small business owner, you’re automatically a leader, so not only must you […]
Simple Technology to Give Your Small Business an Edge
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Gene Marks. Gene Marks is a columnist, author, and small business owner. Gene writes every day on business, politics, and […]
How to successfully maintain work-life balance as a small business owner
Sponsored Post Akim Vann is the owner and founder of The Bakery on Bergen, a very popular and busy spot that’s known for its delicious and creative cookies, cakes and pastries. The Bakery on Bergen just celebrated its second anniversary and Vann couldn’t be more proud. But as a busy mother of four energetic children, […]
Discovering The Path to Profitability in Your Small Business
Every entrepreneur needs to focus on growing profits for their small business. Just because you can pencil profit into the financial projections doesn’t mean it will automatically come to fruition. As an entrepreneur you have to commit fully to “minding your own business” to generate the profits that you seek. Here are several strategies I […]
How To Avoid List-Building Mistakes In Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Shawn Finder Shawn Finder is the Co-Founder and CEO of ExchangeLeads. Founded in 2014, ExchangeLeads is an automated software that […]
6 Life Hacks That Can Help Your Business
Many times, the principles we apply to our professional lives do not directly apply to our personal lives: competition is one such quality. There are many things that we want to do and a limited time in which we can do them. That considered, the tips provided below are applicable to both your professional and […]
10 Best Small Business Marketing Books Everyone Should Read
You know that I’m all about books that help small business owners do more without spending a ton of money. For this list of business resources, I wanted to focus exclusively on marketing books. All of these are books worth the time and money investment, and will actually tell you how to grow your business […]
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