Sponsored Post If you’re pulling your hair out because your marketing campaigns aren’t doing as well as you hoped they would, it’s time to consider the reasons why you’re struggling. There’s a reason why Big Data is a hot buzzword right now: data can be tremendously useful in helping you create marketing campaigns that do hit the mark. It […]
The Best Tools to Promote Online Video in 2017
Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]
How To Successfully Use Social Selling For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Mikael Lauharanta. Mikael is a digital media authority and one of the founding fathers of employee advocacy. As the co-founder and […]
Tips for Finding, Qualifying and Hiring Freelancers
Guest Post According to the Bureau of Labor Statistics, approximately 40% of the U.S. workforce will be freelancers by 2020. This is great news for individuals that have the audacity to remove the chains of perceived security of full-time employment and the discipline to work independently. On the other hand, it presents challenges for the […]
17 Steps to Launching a Freelance Business
If starting a freelance business is on your 2017 New Year’s Goals list, you’ll need to get a few things in place. In this post, I will walk you through the steps you need to take to launch a successful freelance business this year. By the way, I wrote the book Become Your Own Boss […]
How To Move Your Small Business From Idea To Implementation
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Andrena Sawyer. Andrena is an entrepreneur, author and consultant committed to helping women entrepreneurs succeed. She is the president of […]
Five Secrets to Massive Cost Cutting in Your Small Business
Guest Article While most entrepreneurs think that the number one way to increase profitability is by increasing sales, this could not be further from the truth. In over two decades of being a business owner and coaching other CEOs, I have seen that in 80% or more of cases, cost cutting is by far the […]
New Year, New Resolve
I hope you didn’t spend too much time making resolutions that you probably won’t keep over the holidays. Let’s resolve to do something different in 2017. If you are fearful about launching a business. Swallow the fear and deal with facts. Create a plan and then work your plan. You can do it. Just make […]
Who is on #SmallBizChat January 2017
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
Top Marketing Mistakes in the Tech World
Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]
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