Owning your own business may sound fun and exciting. At certain points, particularly after a lot of hard work, it is. The road to entrepreneurial success is usually paved with several common challenges. Here is a look at five of the toughest things about own your own business. Being the Boss Being the boss is […]
How to Become the Ultimate Digital Marketer
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ryan Deiss @ryandeiss. Ryan Deiss is the founder and CEO of Digital Marketer. Over the last 36 months Ryan and […]
6 Things to Have Before You Start your Own Business
There’s so much to learn in the entrepreneurial world, sometimes a little too much! Different modes of information keep spraying all kinds of statistics and breakthrough marketing updates; this surge of information is way too confusing! Who do I listen to and what do I follow? If you feel that way too, then look no […]
7 Tips for Running a Successful Tweetchat
In branding yourself, you keep an eye out for marketing opportunities to create inbound links to your website or drive traffic. You write guest blog content for other blogs, appear on other people’s podcasts, and participate in blog interviews. But what happens when you take the reins in branding yourself and actually own a thought […]
How to Build a Lucrative Online Community for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jai Stone @jaistone. Jai Stone is an award-winning Master Brand Coach with clients such as The Coca-Cola Company, NASCAR, and Turner […]
Top 5 Mistakes That Digital Marketers Make
As consumers continue to rely on their devices for generating opinions and purchasing decisions, digital marketing is becoming more important than ever. Two-thirds (69%) of adults shop online at least monthly, and 85% of consumers use the internet to find information about local business – according to Yelp. This means that having a tremendous online […]
Don’t Forget to Do the Math: Know Your Numbers
Specific reasons why small businesses fail are as unique as the businesses themselves, but there are some commonalities that explain many small business failures. In some cases, it’s easy to see the problem: there isn’t enough demand for what the business produces at a price that will generate a profit. In other cases, problems aren’t […]
How to Use LinkedIn to Generate Leads for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Viveka von Rosen @LinkedInExpert. Viveka von Rosen is known internationally as the “LinkedIn Expert” and is the author of LinkedIn Marketing: An […]
How to Handle the Latest Google Search Rollout
In September 2015, when Google began using the phrase “Win the moments that matter,” we all knew something big was coming, but we didn’t expect it to be THIS big. Consider that every day 3 billion people have moments that matter to them online – and that presents a gold mine for marketers and small […]
What Are the Compelling Reasons for People to Do Business with You?
People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
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