If you’ve been successful at setting up an Instagram account for your small business and using it to find new followers – and customers — you might be looking for additional strategies to ramp up your efforts on this visual social media platform. And since engagement on Instagram is 15 times higher than it is on Facebook, it’s […]
Why You Should Put Profit First in Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MikeMichalowicz. By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to […]
How to Use Testimonials to Get More Clients
Guest Article One of the most effective ways to sell your products and services is with customer testimonials. Potential customers are really not that interested in your passion, expertise or your belief that your work changes lives in the marketplace. It’s about hearing from those who have gotten benefits from your work and are willing to […]
It’s Time to Start Planning for Q1 in Your Small Business
While it may seem like the first quarter of 2015 is eons away, it’s really not, at least in terms of planning. Both strategy and marketing are areas that require you to start thinking well in advance. After all, you don’t want to be caught at year’s end trying to plan what your company does […]
Never Be Closing in Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @Tim_Hurson. Tim Hurson is founding partner of ThinkX, an international speaker and author of the new book, Never Be Closing. He creates […]
7 Tips for Online Retail Store Start Ups
Guest Article If there’s one thing to remember in online retail, it’s that you must provide stellar service and give the customer what they want – make it easy and quick for them to buy from you. The harder you make it to do business with you, the more sales you’ll lose. It seems like […]
How to Fix Back Office Dysfunction in Your Small Business
If you’re like many small business owners, managing a team may not be your strong suit. You may be passionate about your business or industry, but may lack the necessary leadership skills to keep your staff in line and productive. If you’re busy running your company, you may not notice serious issues in the office […]
Who is on #SmallBizChat in August?
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
How to Leverage Technology In Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with LaToya Collins-Jones, @PrettyGeekyCEO. LaToya is the founder of start-up Pretty Geeky and also is SmallBizChat’s Co-host. Before founding Pretty Geeky, LaToya […]
Do You Need Help With Your Content Marketing?
For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six […]
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