The holiday season is rapidly approaching and whether you’re a yoga studio or an e-commerce retailer, you need to have a strategy in place. According to the National Retailers Federation, many business owners make more than 40% of their revenues during the holiday season and you don’t want to be left out of the rush. […]
How to Tap into the Power of Branded Marketing Items
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @VickieMacFadden. Vickie MacFadden has operated retail Internet sites since 1999. Her first web business was Five Star Baskets, a gift […]
The Easiest Way to “Green” Your Office
Sponsored Post Taking care of the environment is on everyone’s mind, especially for small business owners like us. Many struggle with which “green methods” are the most logical for their business since there are so many different avenues to choose from. Selecting the easiest and most efficient option for your business is a decision that […]
8 Ways to Boost Traffic to Your Small Business Website
When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
Who is on #SmallBizChat November 2013?
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the […]
Why Passion is Irrelevant in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jim Beach, @EntrepreneurJim. Jim is known for this belief that entrepreneurship is not about creativity, risk, or passion. Jim’s first book, School […]
Stop Being a Business Owner and Start Building a Brand
Guest Article The Great Recession forced people take the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. While they’ve done a great job building a business, […]
Seven Facts to Breathe Life into Your Small Business
Doomed from the start. If you’re an entrepreneur or a would-be entrepreneur, it’s probably difficult to keep those four words from causing you to second guess your every move as you plan and run your small business. They become especially hard to ignore when you consider the fact that less than 30 percent of businesses […]
How To Submit a Proposal to a Prospective Sponsor
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Anisha Robinson Keeys, @AnishaRKeeys. As Managing Director of Lance + Lee, Anisha helps non-profit and social entrepreneurship organizations secure human […]
Four Ways to Make Your Small Business Recommendable
Guest Article A primary objective for every small business is growth – stemming either from new customers or from repeat business. Most experts agree that retaining and building loyalty among existing customers is more economical and more beneficial in the long term than recruiting new ones. The two most critical things your small business can […]
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