One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]
11 Bible Verses Small Business Owners Need in 2011
Each year, I pick a bible verse as my theme for the year. This year I did not choose a verse, but a saying that a coaching client shared with me. “Either I win or I learn, but with God’s help I never lose”. I loved that, and I was so touched by what this […]
Ask SmallBizLady: Is Social Media Really Worth Pursuing?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: Is Social Media Really Worth Pursuing? Here’s the answer: Yes, and here’s what you need to have in place to make social media work well for your business. 1. […]
Getting a Financial Game Plan For Your Small Business
This is excerpted from my #SmallBizChat interview with @DorethiaConner Dorethia Conner, MBA, is president of Conner Coaching. Dorethia provides results-oriented personal finance and business coaching services to small business owners . Known for her no nonsense approach and charismatic personality, Dorethia is passionate about helping entrepreneurs successfully manage their money and increase their bottom line.
Do you have an Army of Entrepreneurs in your company?
Author Jennifer Prosek thinks that’s what you need to build long term success. She’s the founder and CEO of CJP Communications, an award-winning international public relations and financial communications firm. In her new book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth (AMACOM 2011), Prosek teaches businesses how to inspire […]
The Best-Kept Industry Secret for Your Small Business
With recent articles like Tony Maddox’s CNN post “Let it grow: How Clapton’s guitar can make you rich” popping up all over the web, the message for today’s market is clear: Whether you’re just starting out or are already a small business pro, there is no bigger sales secret than finding a niche. Let’s say […]
12 Things to Tweet About on Twitter
Twitter is a very powerful way to build a social media brand and one of the most common questions I get is, So what should I tweet about? Here are four basic tips: find news articles helpful to your target audience, tweet other people’s stuff at a 4:1 ratio of your own, tweet your own […]
Ask SmallBizLady: What’s the Best Business Advice I’ve Ever Gotten?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: What’s the best business advice I’ve ever received? Be good to your customers! It’s cheaper to keep a customer than to find a new one. Keep in touch with your customers. Ask […]
3 Technology Tools For Your Small Business
I love to share great free resources that can save you time and money in your small business. Here are a few free software suggestions that I’m sure you’ll find beneficial to your business. If you embrace technology tools you’ll be amazed how much more efficient you will be each day. My three great […]
Surveys Made Simple
Get to know your customer. This theme drives not only blog articles but also magazines, business books, textbooks, and executive meetings. As I teach classes to aspiring entrepreneurs, I find myself saying the same thing. But my students have posed a very real, very astute question to me, “How do we do that?” When I […]
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