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The SmallBizChat Podcast: Building an Innovation Ecosystem with Felecia Hatcher

June 3, 2021 By Melinda Emerson Leave a Comment

Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, […]

5 Digital Marketing Strategies to Drive Your Sales

June 1, 2021 By Melinda Emerson Leave a Comment

The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]

5 Steps to Hiring Your First Salesperson the Right Way

May 31, 2021 By Melinda Emerson Leave a Comment

As a small business owner, there is a lot on your plate. You are the marketing person, the salesperson, the bookkeeper, and the overall strategist and planner. Whew… it’s a lot! But as you begin to grow your business, you want to think about outsourcing or hiring to fill some of those duties to move […]

The SmallBizChat Podcast: Building a Sales Funnel with Ryan McCrary

May 27, 2021 By Melinda Emerson Leave a Comment

Ryan McCrary, also known as “The Funnel Doctor,” is a Speaker, Chief Executive Officer of McCrary Financial Solutions, and the co-creator of the Funnels Done Right system. Following a successful career as an investment broker and running his own financial company, Ryan found his passion for helping entrepreneurs get their message to more people. […]

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business

May 25, 2021 By Melinda Emerson Leave a Comment

Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]

Blogging for Business Part II: Monetizing a Blog

May 24, 2021 By Melinda Emerson Leave a Comment

Content is King. If you build a blog that consistently gives valuable advice that improves the life or business or your target customer, you will have more customers than you can handle. In Part I of this series, we discussed how to launch a blog. Once you’ve put in the hard work to build up […]

May 2021 #Smallbizchat: Was the Pandemic a Gift or Dagger?

May 20, 2021 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

The SmallBizChat Podcast: Financial Planning and Strategy with Kathy Svetina

May 20, 2021 By Melinda Emerson Leave a Comment

Kathy Svetina is a Fractional CFO and the Founder and Director of NewCastle Finance LLC. She holds a Bachelor of Science in Commerce, Finance, and Accounting from DePaul University. Following a career in senior finance roles for Fortune 500 Companies, Kathy noticed that finances were a common stumbling block for many business owners. This epiphany […]

How Video Content Marketing Can Improve Your SEO

May 18, 2021 By Melinda Emerson Leave a Comment

Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]