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ENDING SMALL BUSINESS FAILURE

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The SmallBizChat Podcast: Become Your Own Boss in 12 Months Book Giveaway

February 18, 2021 By Melinda Emerson Leave a Comment

Become Your Own Boss in 12 Months Book Giveaway 1200 x 1200

2020 has been one of the most challenging times for many people – especially business owners. The novel coronavirus pandemic has forced many businesses and employees to take a hard look at their careers and business trajectory and make some tough decisions. And while some business owners have been able to successfully pivot or reinvent […]

Filed Under: The SmallBizChat Podcast Tagged With: become a small business owner, Become Your Own Boss in 12 Months, free book, invest in the new business, starting a business, target customer profile

3 Tips to Boost Your Ecommerce Site Performance

February 16, 2021 By Melinda Emerson Leave a Comment

3 Tips to Boost Your Ecommerce Site Performance Open Graph

Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms.  While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: ecommerce business, ecommerce site performance, ecommerce success, ecommerce website, mobile-friendly website

12 Steps to Creating Copy that Sells

February 15, 2021 By Melinda Emerson Leave a Comment

12 Steps to Creating Copy that Sells Open Graph

If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create buyer persona, creating sales copy, landing pages, Write Irresistible Headlines, writing a great sales copy

The SmallBizChat Podcast: Attracting Corporate Sponsorships with Linda Hollander

February 11, 2021 By Melinda Emerson Leave a Comment

Attracting Corporate Sponsorships with Linda Hollander 1200 x 1200

  Linda Hollander is an International Sponsor Expert, Professional Speaker, and Author of Corporate Sponsorship in 3 Easy Steps. She is an industry leader in helping people achieve sponsorship success and the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Linda started working from her kitchen table with no employees – except for her […]

Filed Under: The SmallBizChat Podcast Tagged With: corporate sponsorships, leverage sponsorships, multi-year sponsorship deals, pursuing sponsorships, small business corporate sponsorship, sponsorship package, sponsorship proposal

10 Ways to Monetize a Podcast

February 9, 2021 By Melinda Emerson Leave a Comment

10 Ways to Monetize a Podcast OG

A podcast is a series of episodes of digital audio files that anyone can download to their operating device for listening based on their personal consumption. In this day and age of digital media, we have become very familiar with online streaming platforms for our entertainment. The podcast is a fresh new addition to it. Though […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: monetize ayour podcast, podcast monetization, podcast paid membership, podcast strategy, Podcatchers, Uploading videos on YouTube

Small Business Guide to Building High Converting Landing Pages

February 8, 2021 By Melinda Emerson Leave a Comment

Small Business Guide to Building High Converting Landing Pages Featured Image

Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: creating a landing page, great landing page, marketing campaign, use heatmaps, user interaction on landing pages

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

How to Take Control of Your Money in 2021

February 2, 2021 By Melinda Emerson 1 Comment

How to Take Control of Your Money in 2021 Open Graph

This content is sponsored by Plastiq If you are trying to figure out how to help your small business increase revenue in 2021, it’s time to take a hard look at how money works in your business. After the ups and downs of 2020, one of the most important resolutions any business can make this […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business credit card, cash flow, electronic payment, manage cash flow, manage your money, payment solutions for small business

How to Reimagine Your Small Business for 2021

February 1, 2021 By Melinda Emerson Leave a Comment

How to Reimagine Your Small Business for 2021 Open Graph

I don’t need to tell you that 2020 was tough year for small businesses. Since this pandemic started, one out of five small businesses has stopped operating. Stop and think about that for a minute. Picture an area in your city full of businesses. Now imagine one out of every five gone. It’s unbelievable and sad […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: creative ways to pivot, leverage technology, sales target list for 2021, SCAMPER formula, work virtually

The SmallBizChat Podcast: 3 Money Moves for Small Business with Tim King

January 28, 2021 By Melinda Emerson Leave a Comment

3 Money Moves for Small Business with Tim King OG

Tim King is a transformative business coach helping entrepreneurs, small business owners, and career professionals become financially independent, create generational wealth, and improve their financial literacy. Through his company, Monarchs & Kings Inc., Tim and his team are revolutionizing the finance industry. His goal is to help people learn how to win the ‘money game’ […]

Filed Under: The SmallBizChat Podcast Tagged With: credit repair, financial planning, generational wealth, invest your money, money moves in the pandemic, protect your financial future, Retirement

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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