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ENDING SMALL BUSINESS FAILURE

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The SmallBizChat Podcast: Scaling SmallBiz: Be All In! with David Weiss


January 30, 2020 By Melinda Emerson Leave a Comment

Scaling SmallBiz_ Be All In! with David Weiss
 IG Image

David Weiss is a New York City-based entrepreneur and co-founder of Selffee, a brand activation company with products including edible photo booths and edible selfies. Before his work at Selffee, David served as a sales executive for Fashion Avenue Knits, collaborating with merchandisers and designers in the development of brand apparel lines while also overseeing […]

Filed Under: The SmallBizChat Podcast Tagged With: brand positioning, building a brand, growing and scaling your business, making connections, networking, sales outreach, Selffee

The Battle for Traffic through SEO and Social Media Marketing

January 28, 2020 By Melinda Emerson Leave a Comment

The Battle for Traffic through SEO and Social Media Marketing Open Graph

 You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts […]

Filed Under: Social Media, Your Small Business Tagged With: Google ranking, SEO, seo techniques, smm, social media marketing

How to Leverage Live Streaming to Grow Your Business

January 27, 2020 By Melinda Emerson Leave a Comment

Live streaming OG

Video is the #1 marketing tool for small businesses today, and live video is even more powerful. Live streaming has evolved to where you can be live on almost any platform. Social media platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, and Snapchat offer live streaming capabilities. According to Wikipedia, live streaming refers to online […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: facebook live video, how to use video for small business, live streaming, using video in a small business, video blogging

January 2020 #SmallBizChat: Refreshing Your Brand for 2020, Planning for Retirement, and Operating at Peak Performance

January 23, 2020 By Melinda Emerson Leave a Comment

January 2020 #SmallBizChat OG

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss.  Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: financial future, peak performance, rebranding, Retirement, social media updates

Boost Your Business Growth With Great Online Listings

January 21, 2020 By Melinda Emerson Leave a Comment

Boost Your Business Growth With Great Online Listings FeaturedImage

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.  This means you need to keep selling to your current customers and get the attention […]

Filed Under: Grow Your Business, Your Small Business Tagged With: attract more customers, customers, online listings, product listings, storytelling

10 Bible Verses Small Business Owners Need For 2020

January 20, 2020 By Melinda Emerson Leave a Comment

10 Bible Verses Small Business Owners Need for 2020 Open Graph

Happy 2020 my faithful readers. On this MLK Day, oh taste and see what God has in store for you in this new year. I am blessed that this is the 10th year that I have published a blog post on business bible verses. When you carry God in your heart, how can you be […]

Filed Under: 10 Things Lists, Business Inspiration Tagged With: 10 bible verses, bible verses, Bible verses for Entrepreneurs, business bible verses, business success

The SmallBizChat Podcast: Why Small Businesses Fail

January 16, 2020 By Melinda Emerson Leave a Comment

Why Small Businesses Fail Featured Image

As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you – giving you […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

8 Tips to Build a Great Strategy for Lead Generation

January 14, 2020 By Melinda Emerson Leave a Comment

8 Tips to Build a Great Strategy for Lead Generation Featured Image

It can be difficult to find leads, but it’s an important part of all businesses. Getting some leads means getting some chances for new business. Here are 8 tips to generate good leads for your business and how to turn them into loyal and content clients. 1. Build Useful Relationships It’s important to start some […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build leads, generate leads, lead generation, lead generation strategy, leads

Finding The Money To Start Your Small Business

January 13, 2020 By Melinda Emerson Leave a Comment

The following is an excerpt from my book: Become Your Own Boss in 12 months or Less! A Month-by-Month Guide to Start a Business that Works!  If you are ready to take the leap into entrepreneurship, you must get really focused on your finances. It will be a real test to get back to only […]

Filed Under: Cash Flow & Finance, Starting A Small Business Tagged With: Be Your Own Boss, business funding, entrepreneurship, Finances, money-saving tips

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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