Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]
How to Address #MeToo Issues in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Muller @hracuity Deb Muller is the founder and CEO of HR Acuity, the employee relations case management solution that […]
How to Bring Minimalism Into Your Small Business
Guest Article Ever visited a home designed around the simple principles of minimalism? From the moment you enter the space, it’s obvious that something is different. Clutter is nearly nonexistent. The few knick knacks that made the cut actually have purpose. The space somehow seems bigger. When you’re in a place like this, you feel […]
Blogging for Business Part III – How to Blog for Money
If you treat your blog like a business, you could one day blog for money. This is Part III of my series on the blogging for business. In Part I we talked about how to develop a content strategy. In Part II, we discussed how to promote your business blog. This blog is focused on […]
Learn How to Leverage Your Network to Increase Your Business
This week on #Smallbizchat LIVE our show featured three guests, LinkedIn Sales Expert Brynne Tillman @BrynneTillman, international speaker and relationship expert Charreah Jackson @charreah and Business Expert Mike Macholowicz @mikemacholowicz. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast […]
How to create lead magnets for your small business
Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]
Blogging for Business Part II – How to Promote Your Business Blog
When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]
How to Innovate and Grow Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Michael Haynes who is a B2B Strategist that helps small businesses grow using customer-driven strategies. He is also the author […]
7 Reasons Why You and Your Team Should Track Your Hours
Guest Article Keeping track of hours on project teams is a challenge that hits every business. It is hard to measure progress with multiple projects going on, especially when the things get busy, to-do lists never end and you as the business owner are pulled in too many directions. If you and your team feel […]
Blogging for Business Part I – How to Develop a Content Strategy
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]
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