The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott ( J. Wiley & Sons, 2010) In 2007, when it originally published, a friend suggested I read The New Rules of Marketing and PR and […]
Can a Mastermind Group Help Your Small Business?
Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]
Top 5 Business Plan Mistakes
Successful businesses run based on an up-to-date business plan, particularly if you have a need to secure outside funding to launch or grow your business. In order to make your business plan turn into a document that you can actually use to run your business, it’s best to avoid these 5 common mistakes when writing […]
4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work
All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door. It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so […]
Ready To Become Your Own Boss in 2011? (Part 1)
Have you had it with the daily grind? You may be ready to become your own boss. I remember when I knew my next career would be as a small business owner. I had the job I thought I always wanted, but getting headaches on the way to work in the morning just wasn’t right. […]
Ready To Become Your Own Boss in 2011? (Part 2)
In Part 1 of this article, I ask the question: Have you had it with the daily grind? When I realized being a small business owner would be my next career, I set out on a path to ditch the job that gave me headaches on the way to work every day. I knew I was […]
Confessions of a Small Business Coach
As a business consultant, I believe our biggest concern is to get our clients to understand that the planning before starting the business is more important than how they actually run the businesses. Everyone has good ideas, but the business of running a business is what gets most entrepreneurs in trouble. Making the leap from […]
There’s No Better Time to Start a Small Business
January is my favorite time of year. The start of a new year is always exciting. There are new year’s resolutions to lose weight, save more money, get more sleep and to make it your best year yet–and I am for all of that. Well, this year you should work toward accomplishing your financial resolutions. […]
How to Write a Business Plan Part III
In Part I and Part II of this blog series on how to write a business plan, I have walked you through clarifying the business idea, marketing analysis, defining the business opportunity and customer profile, finding your niche and developing a sales plan and marketing budget. Now, I want you to define how you are […]
Your Life Plan and Your Small Business
In America, when you announce that you want to start a small business, most people will start talking about how you should write a business plan first. I generally agree with this advice – every small business does need a plan, however it is my belief that there are a few steps that should be […]
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