Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]
Be Unforgettable: 6 Tips to Creating a Brand Experience
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye. She partners with business owners who are ready to invest in their […]
What is Your Unique Selling Proposition in Your Small Business?
What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]
How to Build Corporate Sponsorships for Your Small Business
If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]
How to Run a Successful Food Truck Business
No matter where you live, you’ve likely seen or eaten at a food truck. There are some great reasons why savvy entrepreneurs are opening restaurants on wheels: the overhead is low, and they can go where their customers are. Operating a food truck is also a great way to test out a restaurant concept or […]
Why Your Small Business Needs a Whitelist Policy
You’ve worked hard to build your hive…don’t let anything destroy it. I like to think of a small business as a beehive. Everybody works together toward a common goal, and the constant activity keeps all worker bees motivated, energized, and ready for action. Sometimes a predator tries to get inside the hive. When that happens, […]
Are You Effectively Using Market Segmentation?
All of your customers get to you by different paths. Maybe I like a new television show because I dig the action, the subject matter or the rapid-fire dialogue. Perhaps you like it, as well, but you’re drawn to the comedic relief between action scenes and to the emotional resonance between characters. Or maybe you […]
5 Things You Can Do This Week To Grow Your List
Email marketing can be a fabulous way to increase sales and engage your audience, but if you have no clue how to build or grow your email marketing list, that is something you need to focus on right away. Email is still the #1 way to nurture relationships with prospects and existing customers, but mobile […]
7 Ideas To Get Leads Using Your Blog
Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]
How to Create a Stand Out Brand for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This week, we recorded a special TV broadcast, #SmallBizChat Live from NYC on Facebook LIVE sponsored FedEx. We had several live studio guests answering questions on small business growth. This post is excerpted from my live interview with branding expert […]
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