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You are here: Home / Archives for Branding & Marketing

How to Build a Small Business Brand

February 5, 2018 By Melinda Emerson Leave a Comment

Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of […]

Filed Under: Branding & Marketing Tagged With: branding, small business brand

Grow and Expand Your Brand: 3 Tips to Take Your Brand to the Next Level

January 25, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their vision, […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Kreative_Eye, brand, grow your brand, SmallBizChat

12 Different Ways to Advertise Your Small Business Online

January 22, 2018 By Melinda Emerson Leave a Comment

We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: advertise online

7 Low-Cost Ways to Market Your Company

November 7, 2017 By Melinda Emerson Leave a Comment

Guest Article Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality. Social Media The three […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: low cost marketing, marketing your business

Small Business Holiday Checklist: Prepping for Q4 Sales

October 9, 2017 By Melinda Emerson Leave a Comment

While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business holiday sales, holiday checklist, holiday planning

How to Identify Your Target Market

October 10, 2017 By Melinda Emerson Leave a Comment

Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: market research, target market

Be Unforgettable: 6 Tips to Creating a Brand Experience

September 21, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, SmallBizChat Live+ Tagged With: @Kreative_Eye, be unforgettable, Brand experience, SmallBizChat

What is Your Unique Selling Proposition in Your Small Business?

September 4, 2017 By Melinda Emerson Leave a Comment

What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]

Filed Under: Branding & Marketing Tagged With: strategic branding, unique selling proposition

How to Build Corporate Sponsorships for Your Small Business

August 21, 2017 By Melinda Emerson Leave a Comment

If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Grow Your Business Tagged With: corporate sponsorship, revenue streams, small business corporate sponsorship

How to Run a Successful Food Truck Business

August 14, 2017 By Melinda Emerson 1 Comment

No matter where you live, you’ve likely seen or eaten at a food truck. There are some great reasons why savvy entrepreneurs are opening restaurants on wheels: the overhead is low, and they can go where their customers are. Operating a food truck is also a great way to test out a restaurant concept or […]

Filed Under: Branding & Marketing, How to Start Tagged With: food service, food truck

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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