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You are here: Home / Archives for Branding & Marketing

Why Your Small Business Needs a Whitelist Policy

July 17, 2017 By Melinda Emerson Leave a Comment

You’ve worked hard to build your hive…don’t let anything destroy it. I like to think of a small business as a beehive. Everybody works together toward a common goal, and the constant activity keeps all worker bees motivated, energized, and ready for action. Sometimes a predator tries to get inside the hive. When that happens, […]

Filed Under: Branding & Marketing, Starting A Small Business Tagged With: email whitelisting, whitelist

Are You Effectively Using Market Segmentation?

July 3, 2017 By Melinda Emerson Leave a Comment

All of your customers get to you by different paths. Maybe I like a new television show because I dig the action, the subject matter or the rapid-fire dialogue. Perhaps you like it, as well, but you’re drawn to the comedic relief between action scenes and to the emotional resonance between characters. Or maybe you […]

Filed Under: Branding & Marketing Tagged With: know your customer, market segmentation, personas

5 Things You Can Do This Week To Grow Your List

May 22, 2017 By Melinda Emerson Leave a Comment

Email marketing can be a fabulous way to increase sales and engage your audience, but if you have no clue how to build or grow your email marketing list, that is something you need to focus on right away. Email is still the #1 way to nurture relationships with prospects and existing customers, but mobile […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: grow your list

7 Ideas To Get Leads Using Your Blog

May 23, 2017 By Melinda Emerson Leave a Comment

Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: blogging, lead generation, marketing

How to Create a Stand Out Brand for Your Small Business

May 4, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This week, we recorded a special TV broadcast, #SmallBizChat Live from NYC on Facebook LIVE sponsored FedEx.  We had several live studio guests answering questions on small business growth. This post is excerpted from my live interview with branding expert […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @dorieclark, Create a brand, SmallBizChat

How to Build a Legacy Brand in Your Small Business

May 2, 2017 By Melinda Emerson Leave a Comment

Guest Article “This is why I love her!!! Beautiful advice!!!! “I love Super Soul Sunday.” “I want a bracelet that says WWOD…as in What Would Oprah Do.” “She has her life together.” “I don’t think for a moment Apple will make bad products.” “My iPhone has never failed me.” “I do like Apple products. They’re […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: Build Brand, innovation, Legacy Brand

Understanding Facebook Ad Campaigns

April 25, 2017 By Melinda Emerson Leave a Comment

Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: Facebook ads, marketing with ads

How to Stay Relevant and Successful in Today’s Changing Market

April 20, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Susan Solovic @susansolovic. Susan Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @susansolovic, innovation, SmallBizChat, staying relevant

How to Keep an Audience Engaged Online

April 17, 2017 By Melinda Emerson Leave a Comment

I’m thrilled to say that we are celebrating the 8th anniversary of #SmallBizChat this month. Every week for the past eight years, we have picked the brains of some of the smartest and most successful entrepreneurs out there, across dozens of industries. We have held over 380 tweetchats and branded the hashtag #Smallbizchat, of which […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: engaged audience, online audience

Startup Marketing for New Entrepreneurs

March 21, 2017 By Melinda Emerson Leave a Comment

Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: small business marketing, small business startup

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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