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You are here: Home / Archives for Branding & Marketing

How To Create Big-Bucks Content Without Breaking the Budget

February 28, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business Tagged With: @insightlyapp, content marketing

7 Biggest Mistakes People Make in Crowdfunding Campaigns

February 20, 2017 By Melinda Emerson Leave a Comment

As the SmallBizLady, I get a few emails a week from eager business owners who have launched a crowdfunding campaign with the hopes that I would write a story about them to boost their campaign.  Well, I’m not going to do that.  Here’s why:  9 out of 10 of them that I look at have […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: crowdfunding, investing

The Best Tools to Promote Online Video in 2017

January 16, 2017 By Melinda Emerson Leave a Comment

Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]

Filed Under: Branding & Marketing, Technology Tagged With: online video, video marketing

Top Marketing Mistakes in the Tech World

December 27, 2016 By Melinda Emerson Leave a Comment

Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @searchbloom, digital marketing, technology mistakes

The New King of Advertising Spending: Digital Media

December 20, 2016 By Melinda Emerson Leave a Comment

Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @searchbloom, digital marketing

Get Your Creative Juices Flowing: New Year Creative Team Inspiration

December 13, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @insightlyapp, creativity, inspiration, motivation

How to Reap Big Benefits from Email Marketing

December 6, 2016 By Melinda Emerson Leave a Comment

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, marketing

How to Have Effective Calls to Action on Your Website

December 5, 2016 By Melinda Emerson Leave a Comment

You’ve put a lot of attention into the look and feel of your website, yet you’re not seeing visitors convert to customers as often as you’d like. This is an excellent opportunity to look at your web copy to determine whether it’s effective at getting people to do what you want them to on your […]

Filed Under: Branding & Marketing Tagged With: calls to action, website management, websites

10 Marketing R’s to Launch Revenue Revolution in Your Business in 2017

November 21, 2016 By Melinda Emerson Leave a Comment

You will need to expand your marketing efforts to significantly increase your revenue in the new year. I want you to use this post to launch a revenue revolution in 2017 in your small business. Social media is still the great equalizer for small businesses, but it’s no longer about likes, friends and followers. It’s […]

Filed Under: Branding & Marketing, Grow Your Business

Avoid the 5 “Sales Readiness” Mistakes Entrepreneurs Make … And Don’t Even Know It

November 15, 2016 By Melinda Emerson Leave a Comment

Guest Post Many small business owners struggle with generating more leads or learning to improve the sales processes in their business, or even to hire and train the right sales people. However, before the conversation for how to improve a sales process can even make a difference, many business owners need to learn how avoid […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @isalesgirl, lead generation, sales

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How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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