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You are here: Home / Archives for Branding & Marketing

The New King of Advertising Spending: Digital Media

December 20, 2016 By Melinda Emerson Leave a Comment

Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @searchbloom, digital marketing

Get Your Creative Juices Flowing: New Year Creative Team Inspiration

December 13, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @insightlyapp, creativity, inspiration, motivation

How to Reap Big Benefits from Email Marketing

December 6, 2016 By Melinda Emerson Leave a Comment

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, marketing

How to Have Effective Calls to Action on Your Website

December 5, 2016 By Melinda Emerson Leave a Comment

You’ve put a lot of attention into the look and feel of your website, yet you’re not seeing visitors convert to customers as often as you’d like. This is an excellent opportunity to look at your web copy to determine whether it’s effective at getting people to do what you want them to on your […]

Filed Under: Branding & Marketing Tagged With: calls to action, website management, websites

10 Marketing R’s to Launch Revenue Revolution in Your Business in 2017

November 21, 2016 By Melinda Emerson Leave a Comment

You will need to expand your marketing efforts to significantly increase your revenue in the new year. I want you to use this post to launch a revenue revolution in 2017 in your small business. Social media is still the great equalizer for small businesses, but it’s no longer about likes, friends and followers. It’s […]

Filed Under: Branding & Marketing, Grow Your Business

Avoid the 5 “Sales Readiness” Mistakes Entrepreneurs Make … And Don’t Even Know It

November 15, 2016 By Melinda Emerson Leave a Comment

Guest Post Many small business owners struggle with generating more leads or learning to improve the sales processes in their business, or even to hire and train the right sales people. However, before the conversation for how to improve a sales process can even make a difference, many business owners need to learn how avoid […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @isalesgirl, lead generation, sales

Gear Up Your Small Business Marketing for 2017

November 7, 2016 By Melinda Emerson Leave a Comment

The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: entrepreneur, marketing, Marketing Plan, small business marketing

How to Leverage Snapchat to Boost Your Business

October 31, 2016 By Melinda Emerson Leave a Comment

The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal.  While currently, the majority of Snapchat users are […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: snapchat, social media

How to get your business ready for the holiday shopping season

October 3, 2016 By Melinda Emerson Leave a Comment

Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: holiday season, prepare for sales

How to Promote your Business to the Media

September 13, 2016 By Melinda Emerson Leave a Comment

Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]

Filed Under: Branding & Marketing, Guest Articles, Your Small Business

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