Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]
7 Biggest Mistakes People Make in Crowdfunding Campaigns
As the SmallBizLady, I get a few emails a week from eager business owners who have launched a crowdfunding campaign with the hopes that I would write a story about them to boost their campaign. Well, I’m not going to do that. Here’s why: 9 out of 10 of them that I look at have […]
The Best Tools to Promote Online Video in 2017
Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]
Top Marketing Mistakes in the Tech World
Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]
The New King of Advertising Spending: Digital Media
Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]
Get Your Creative Juices Flowing: New Year Creative Team Inspiration
Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]
How to Reap Big Benefits from Email Marketing
Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]
How to Have Effective Calls to Action on Your Website
You’ve put a lot of attention into the look and feel of your website, yet you’re not seeing visitors convert to customers as often as you’d like. This is an excellent opportunity to look at your web copy to determine whether it’s effective at getting people to do what you want them to on your […]
10 Marketing R’s to Launch Revenue Revolution in Your Business in 2017
You will need to expand your marketing efforts to significantly increase your revenue in the new year. I want you to use this post to launch a revenue revolution in 2017 in your small business. Social media is still the great equalizer for small businesses, but it’s no longer about likes, friends and followers. It’s […]
Avoid the 5 “Sales Readiness” Mistakes Entrepreneurs Make … And Don’t Even Know It
Guest Post Many small business owners struggle with generating more leads or learning to improve the sales processes in their business, or even to hire and train the right sales people. However, before the conversation for how to improve a sales process can even make a difference, many business owners need to learn how avoid […]
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