Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]
How to Stay Relevant and Successful in Today’s Changing Market
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Susan Solovic @susansolovic. Susan Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and […]
How to Keep an Audience Engaged Online
I’m thrilled to say that we are celebrating the 8th anniversary of #SmallBizChat this month. Every week for the past eight years, we have picked the brains of some of the smartest and most successful entrepreneurs out there, across dozens of industries. We have held over 380 tweetchats and branded the hashtag #Smallbizchat, of which […]
Startup Marketing for New Entrepreneurs
Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]
How To Create Big-Bucks Content Without Breaking the Budget
Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]
7 Biggest Mistakes People Make in Crowdfunding Campaigns
As the SmallBizLady, I get a few emails a week from eager business owners who have launched a crowdfunding campaign with the hopes that I would write a story about them to boost their campaign. Well, I’m not going to do that. Here’s why: 9 out of 10 of them that I look at have […]
The Best Tools to Promote Online Video in 2017
Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]
Top Marketing Mistakes in the Tech World
Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]
The New King of Advertising Spending: Digital Media
Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]
Get Your Creative Juices Flowing: New Year Creative Team Inspiration
Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]
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