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You are here: Home / Archives for Branding & Marketing

Should I Put My Picture on My Business Card?

May 20, 2011 By Melinda Emerson 2 Comments

Ask @SmallBizLady: Should I put my picture on my business card? Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.  This week, we are taking on the question: “Should I put my picture on my business card?” Here’s the answer:  http://www.youtube.com/watch?v=OKXIfQM-Kn4 If you are a solopreneur […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing Tagged With: become your own boss, blog strategy, book, business, business card, business planning, BYOB, cover, entrepreneur, how to participate in smallbizchat, image, marketing, melinda emerson, photo, restart your business, SmallBizChat, smallbizlady, smallbusinessweek, Soloprenuers, start-up entrepreneur, Succeed as your own boss, success tips

Developing an Effective Sales Strategy: Q&A with Jennifer Abernethy

May 26, 2011 By Melinda Emerson 2 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Jennifer Abernethy @saleslounge. Jennifer is America’s Sales Stylist for The Sales Lounge and author of The Complete Idiot’s Guide to Social Media Marketing. Small Biz Lady: Why is important for small […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Q & A Interview, SmallBizChat Tagged With: Featured Post, marketing tips, sales, sales strategy, SmallBizChat

How to Use Word of Mouth Marketing to Promote Your Business

August 4, 2011 By Melinda Emerson 4 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: marketing, SmallBizChat, word of mouth

How To Use Trends Data To Grow Your Small Business

January 26, 2012 By Melinda Emerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withRieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: business planning, data, growth, marketing, Rieva Lesonsky, SmallBizChat

How to Reinvent Your Small Business Brand – #SmallBizChat Q&A

February 9, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Branding Strategist @DeborahShane. Deborah is the Author of Career Transition-make the shift and a nationally published writer and speaker.  She hosts a […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Your Small Business Tagged With: blog strategy, branding, marketing, SmallBizChat

How to Monetize Your Message – #SmallBizChat QA with Darnyelle A. Jervey

February 16, 2012 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @darnyellejervey Darnyelle A. Jervey, MBA, is a small business expert founder of IncredibleOneEnterprises.com. She is committed to showing entrepreneurs the mindset, marketing […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Q & A Interview, SmallBizChat, Telesummit Tagged With: branding, interview, marketing, SmallBizChat

How to Own Your Niche – #SmallBizChat QA with Stephanie Chandler

March 1, 2012 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Stephanie Chandler @bizauthor. Stephanie is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: branding, interview, SmallBizChat

How to Market with Your Mouth: Using Speaking to Generate Business

March 8, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with David Newman @dnewman. David is the author of several books including 21 Secrets of Simple Marketing Success and The Speaker Marketing Toolkit. David […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: David Newman, interview, marketing, SmallBizChat, smallbizlady

Developing a Mobile Marketing Strategy with Kent Lewis

April 12, 2012 By Melinda Emerson 8 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Kent Lewis @KentLewis is President and Founder of Anvil Media and Formic Media, sister search engine and social media marketing agencies based […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: marketing, mobile marketing, SmallBizChat

How to Use the Power of Pinterest

May 24, 2012 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jennifer Abernethy America’s Premier Social Business Stylist @SalesLounge.   Jennifer is the author of the ever popular Complete Idiot’s Guide to Social Media […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: pinterest, SmallBizChat, social media

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In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value […]

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