For the holidays, we like to do something special on succeedasyourownboss.com, since we take a break from #Smallbizchat for the Thanksgiving holiday. This year, I had a wonderful opportunity to have a conversation with CEO and legendary Hollywood Producer Peter Guber, author of the new book TELL TO WIN. Guber has long relied on purposeful story […]
How To Get Your Idea Onto Store Shelves
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Steve Greenberg. Steve is a product scout, the author of Gadget Nation and the co-host of Food Network’s Invention Hunters. You can […]
How to Own Your Market and Your Message So Clients Will Beat a Path to Your Door
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs […]
6 Real-World Small Business Networking Tips You Can’t Do Without
Guest Article Social media and online networking now take up a significant amount of time for the modern day entrepreneur. With huge numbers of businesses now promoting themselves online, it becomes ever more difficult to stand out from the crowd and be heard above all the noise. Here are six real-world small business networking tips […]
How to Develop a Small Business Brand
Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]
Blogging Series Part 3: How to Monetize Your Blog
While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize […]
Do You Need Help With Your Content Marketing?
For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six […]
9 Steps to Building Your Social Media Following
Five years ago, when I was waiting for my publisher to release my bestselling book Become Your Own Boss in 12 Months, I knew that I needed to build an audience for my book and I needed an author platform to market the book. After a conversation with PR maven Cathy Larkin @CathyWebsavvyPR, we decided that […]
Could Volunteer Service Boost Your Small Business?
Guest Article You work hard. Your employees do, too. But do you focus on just making money or are you a part of the local community where you do business? Making time for volunteer service could be good for your business and your neighborhood. But, it can be hard to find the time to run […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]
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