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You are here: Home / Archives for Grow Your Business

9 Sales Funnels Every Small Business Owner Needs

October 5, 2021 By Melinda Emerson Leave a Comment

9 Sales Funnels Every Small Business Owner Needs FEATURED IMAGE

Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk.  Always add value. The moment a subscriber opts into your email list is when they are most interested […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Re-engagement Sequence, sales funnels, shopping cart abandonment, social media, upsell sequence, welcome sequence

Developing A Marketing Strategy – 4 Critical Steps for Success: Part I

October 4, 2021 By Melinda Emerson Leave a Comment

Developing A Marketing Strategy - 4 Critical Steps for Success: Part I Featured Image

It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Create Customer Value, Define Your Target Market, developing a successful marketing plan, developing your marketing plan, marketing strategy, unique selling proposition

How To Improve SEO On WordPress?

October 5, 2021 By Melinda Emerson Leave a Comment

How To Improve SEO On WordPress Featured Image

We started with one assumption while preparing this list of SEO strategies: you’re busy. So, these are approaches that you can use right now (long-term commitment is not required). Of course, there are many more techniques, but this is a beautiful place to start. Remember, you don’t have to utilize all of these (though you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: internal and external links, Permalinks, rank higher in the search engines, search engine rankings, SEO technique, sitemaps, web hosting provider

9 Essentials to Create a Winning Business Plan

September 28, 2021 By Melinda Emerson Leave a Comment

9 Essentials to Create a Winning Business Plan Featured Image

There is truth in the old adage, “if you fail to plan, then you plan to fail.”  This is no different for your business. If you don’t have a formal business plan for your scale-up business, then now is a good time to look at what you need to include to help you create the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business funding, business plan, efficient and productive business, roadmap to achieve success, strategic sales and marketing plan

6 Tips on How to Build a Successful Brand on Amazon

September 27, 2021 By Melinda Emerson Leave a Comment

6 Tips on How to Build a Successful Brand on Amazon Featured Image

If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products.  For those new to the Amazon platform, it can be […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build your brand on Amazon, competitors on Amazon, profitable type of product to sell on Amazon, sell on Amazon, selling on amazon

12 Things You Should Know Before Starting Your Own Small Business

September 20, 2021 By Melinda Emerson Leave a Comment

12 Things You Should Know Before Starting Your Own Small Business Featured Image

I’ve been in business for more than 20 years and every so often, I think back on what life was like as a young business owner. Of course, it’s important not to dwell on the past and be forward-thinking, but you can learn from the wrong turns you made in the past. Additionally, I can […]

Filed Under: 12 Things, Grow Your Business Tagged With: healthy work-life balance, line of credit, positive cash flow, tax budgeting and planning, young business owner

Content Marketing Ideas for Small Businesses

September 21, 2021 By Melinda Emerson Leave a Comment

Content Marketing Ideas for Small Businesses Featured Image

Understanding Content Marketing  So, you have created the product that everybody wants. Great! But now what?  Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, content marketing strategies, organic traffic, small business content marketing, updating content

Top 25 Tips to Becoming a More Successful Boss

September 13, 2021 By Melinda Emerson Leave a Comment

Top 25 Tips to Becoming a More Successful Boss OG

Whether you’re in charge of a team of people or you’re the boss of just yourself, you need to find ways to navigate your way through being an entrepreneur. Even if you’ve been at it for years or you’re fresh on your journey to becoming a boss, it’s never too late to figure out who […]

Filed Under: Become Your Own Boss Tips, Grow Your Business Tagged With: become a successful entrepreneur, Become Your Own Boss in 12 Months, becoming a more successful boss., business leader, running your own business

BIG ANNOUNCEMENT: EIDL LOANS ARE BACK OPEN

September 10, 2021 By Melinda Emerson Leave a Comment

BIG ANNOUNCEMENT_ EIDL LOANS ARE BACK OPEN OG

The U.S. Small Business Administration (SBA) has reopened the online portal for businesses to request an Economic Injury Disaster Loan (EIDL) increase for up to $2 million. They are taking new applications too. The process is confusing, but that’s why I’m breaking it down.   Shout out to my finance colleague Ami Kassar for keeping me […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: COVID EIDL, request an Economic Injury Disaster Loan (EIDL), SBA loans, small business loan application, U.S. Small Business Administration (SBA)

The One Productivity Tip Every Entrepreneur Needs

September 14, 2021 By Melinda Emerson Leave a Comment

The One Productivity Tip Every Entrepreneur Needs Featured Image

I thought the project would take me two or three weeks to complete. However, once I implemented this tip, I finished that project in a single afternoon.  The key to productivity is focus. If you can completely eliminate distractions, it’s amazing what you can get done. But the truth is that the most common sources […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: distractions, eliminate possible sources of distraction, focused work, power hour, Productivity

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee

In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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