The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]
Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021
How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]
8 SEO Tips to Drive Traffic to Your Small Business Website
Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]
5 Tips for an Excellent eCommerce Customer Service Strategy
In the past decade, the eCommerce industry has been rising — about 15% year over year. This growth was exponentially accelerated when the pandemic hit — in the UK, non-store purchases accounted for 77.7% of 2020’s sales. While this might be a good thing for online retailers, it demands more attention from customer service functions. […]
9 Ways to Increase the Traffic to Your Small Business’s Website
The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]
101 Ways to Improve Customer Experience
What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]
Everything You Need to Know About Search Intent for Your Small Business
Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales. One of the key components of SEO is optimizing your website and all its content with specific keywords that […]
18 Ways to Promote a Podcast For Your Small Business
Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]
8 Sales Tools to Help Boost Your Small Business Sales
As you run your business, you should constantly be looking for ways to improve your sales team’s productivity and efficiency. The goal is to increase your sales, but staying organized will improve your company as a whole. Let’s look at eight sales tools that I recommend to small business owners. When used effectively and properly, […]
7 Management Tips for Addressing a “Mean Girl” Office Culture
If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
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