It’s November, and the holiday shopping season is right around the corner. In a few short weeks, your customers will be heading out to the stores with their shopping lists. In fact, Forbes says that one trend to watch this year is earlier shopping, with spending predicted to increase in November 2021, just like it […]
5 Must-Have Tools for Business Owners On-the-Go
It’s one thing to focus this article on the mobile entrepreneur in the title. However, the fact is that all entrepreneurs need to stay mobile these days if they wish to keep their business competitive and stay in the know. It’s a fact that the majority of business owners are always on the go—meeting with […]
9 Tips on How to Manage Your Finances as a Small Business Owner
Being laser-focused on your finances is an essential part of being an entrepreneur. It goes beyond simply having separate business and personal checking accounts. You’ll need to pare down your personal expenses as much as you can in the beginning stages of your small business, so you ensure you’re making enough money to keep your […]
5 Statistics To Create A Winning Ecommerce Marketing Strategy
Data and statistics are empowering for marketers. Without the information about the data, guess would be the only thing available to make strategic decisions. However, that doesn’t always work. Marketing policies based on guess hardly make any sustainable growth. Especially when it comes to eCommerce, marketing has a huge role to play. That’s where data […]
9 Tips on How to Cultivate an Entrepreneurial Mindset
Strengthening your entrepreneurial mindset is an essential facet of being a successful business owner. Whether you have an existing business or are getting ready to launch a new one, you should prioritize cultivating your mindset. Building a business takes a lot of work and effort, but the process will go more smoothly when you have […]
10 Signs of a Great Site
It is said that a cautiously outlined homepage will encourage people to dig deeper into your business. But is it just the homepage that makes your site one of the best? Needless to say, the homepage is the first notion of the brand on a client’s mind. But there are many more factors that go […]
How to Create a Budget to Execute Your Killer Marketing Plan – Part II
Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget. Creating a budget isn’t the most fun […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
9 Sales Funnels Every Small Business Owner Needs
Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk. Always add value. The moment a subscriber opts into your email list is when they are most interested […]
Developing A Marketing Strategy – 4 Critical Steps for Success: Part I
It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]
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