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6 Tips on How to Build a Successful Brand on Amazon

September 27, 2021 By Melinda Emerson Leave a Comment

6 Tips on How to Build a Successful Brand on Amazon Featured Image

If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products.  For those new to the Amazon platform, it can be […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build your brand on Amazon, competitors on Amazon, profitable type of product to sell on Amazon, sell on Amazon, selling on amazon

12 Things You Should Know Before Starting Your Own Small Business

September 20, 2021 By Melinda Emerson Leave a Comment

12 Things You Should Know Before Starting Your Own Small Business Featured Image

I’ve been in business for more than 20 years and every so often, I think back on what life was like as a young business owner. Of course, it’s important not to dwell on the past and be forward-thinking, but you can learn from the wrong turns you made in the past. Additionally, I can […]

Filed Under: 12 Things, Grow Your Business Tagged With: healthy work-life balance, line of credit, positive cash flow, tax budgeting and planning, young business owner

Content Marketing Ideas for Small Businesses

September 21, 2021 By Melinda Emerson Leave a Comment

Content Marketing Ideas for Small Businesses Featured Image

Understanding Content Marketing  So, you have created the product that everybody wants. Great! But now what?  Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, content marketing strategies, organic traffic, small business content marketing, updating content

Top 25 Tips to Becoming a More Successful Boss

September 13, 2021 By Melinda Emerson Leave a Comment

Top 25 Tips to Becoming a More Successful Boss OG

Whether you’re in charge of a team of people or you’re the boss of just yourself, you need to find ways to navigate your way through being an entrepreneur. Even if you’ve been at it for years or you’re fresh on your journey to becoming a boss, it’s never too late to figure out who […]

Filed Under: Become Your Own Boss Tips, Grow Your Business Tagged With: become a successful entrepreneur, Become Your Own Boss in 12 Months, becoming a more successful boss., business leader, running your own business

BIG ANNOUNCEMENT: EIDL LOANS ARE BACK OPEN

September 10, 2021 By Melinda Emerson Leave a Comment

BIG ANNOUNCEMENT_ EIDL LOANS ARE BACK OPEN OG

The U.S. Small Business Administration (SBA) has reopened the online portal for businesses to request an Economic Injury Disaster Loan (EIDL) increase for up to $2 million. They are taking new applications too. The process is confusing, but that’s why I’m breaking it down.   Shout out to my finance colleague Ami Kassar for keeping me […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: COVID EIDL, request an Economic Injury Disaster Loan (EIDL), SBA loans, small business loan application, U.S. Small Business Administration (SBA)

The One Productivity Tip Every Entrepreneur Needs

September 14, 2021 By Melinda Emerson Leave a Comment

The One Productivity Tip Every Entrepreneur Needs Featured Image

I thought the project would take me two or three weeks to complete. However, once I implemented this tip, I finished that project in a single afternoon.  The key to productivity is focus. If you can completely eliminate distractions, it’s amazing what you can get done. But the truth is that the most common sources […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: distractions, eliminate possible sources of distraction, focused work, power hour, Productivity

Pros and Cons of Instagram Reels vs. TikTok

September 6, 2021 By Melinda Emerson Leave a Comment

Pros and Cons of Instagram Reels vs. TikTok OG

When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok.  Now let me clarify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, small business video marketing, TikTok Marketing Strategy, video marketing, video marketing strategy for your business

Mastering Your Money Mindset

August 31, 2021 By Melinda Emerson Leave a Comment

mastering your money mindset featured Image

It’s no secret that success in business is strongly dependent on your relationships, including with partners, vendors, industry contacts, employees, and customers. But the relationship most entrepreneurs overlook is the one that’s most likely to hold you back from financial success: your relationship with money. Money is simply a currency that customers exchange for your […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: empowered money mindset, Fear of Money, money block, Money Guilt, relationship with money

Where to Place Opt-Ins on Your Website

August 30, 2021 By Melinda Emerson Leave a Comment

Where to Place Opt-Ins on Your Website FEATURED IMAGE

Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: conversion goals, high-traffic pages on your website, opt-in forms, pop-ups, sign up form builder

How Can Budding Entrepreneurs Build A Successful Ecommerce Business

August 24, 2021 By Melinda Emerson Leave a Comment

How Can Budding Entrepreneurs Build A Successful Ecommerce Business Featured Image

The future of eCommerce looks evergreen with the increasing number of flourishing businesses. Brick and mortar stores are rapidly being supplemented or replaced by online versions of their businesses. And now, they face even stronger competition from eCommerce stores. Global retail eCommerce numbers reflect this sentiment as well. Online retail sales are expected to touch […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: business promotion, getting started with your eCommerce business, Make Your Business Plan, maximize the Revenue For Your eCommerce Business, successful entrepreneurs

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