Grow Your Business Archives » Page 19 of 71

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business

May 25, 2021 By Melinda Emerson Leave a Comment

Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

What is Inventory Financing and How Does It Benefit Small Business Owners?

May 11, 2021 By Melinda Emerson Leave a Comment

Product-based businesses know the importance of inventory. Without it, you wouldn’t have a business to run. Inventory keeps your operations going and your customers happy. But if you find yourself in need of additional business financing, did you know you can use your inventory as collateral to secure the capital you need? If your product-based […]

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

7 Costly Business Mistakes to Avoid to Maximize Your Profits

April 26, 2021 By Melinda Emerson Leave a Comment

Nobody said running a business was easy. As a business owner, you’re not only the CEO, but you’re also the head of HR, an administrative assistant, and a bookkeeper. Building a business from scratch is rewarding work, allowing you to make a career out of something that is your passion. However, it’s not without its […]

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful. Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

3 Strategies to Boost Small Business Growth

April 12, 2021 By Melinda Emerson Leave a Comment

Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]

5 Marketing Ideas to Drive Post-Pandemic Retail Sales

April 20, 2021 By Melinda Emerson Leave a Comment

With pandemic updates still taking up quite a bit of the news machine’s time, sometimes it’s still hard to even imagine a world that’s different from the one COVID-19 has created today. But businesses and retailers will one day be moving to a new normal that is similar to that old normal we all crave. […]

5-Steps to Getting Your Small Business Finances in Order

April 5, 2021 By Melinda Emerson Leave a Comment

Small business finances are always a tough subject to tackle, as small businesses typically work on shoe-string budgets. The pandemic put a spotlight on how many small businesses don’t have a solid grasp on their finances or solid business finance processes in place. So, let’s look at the five steps you can take to get […]