When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok. Now let me clarify […]
Mastering Your Money Mindset
It’s no secret that success in business is strongly dependent on your relationships, including with partners, vendors, industry contacts, employees, and customers. But the relationship most entrepreneurs overlook is the one that’s most likely to hold you back from financial success: your relationship with money. Money is simply a currency that customers exchange for your […]
Where to Place Opt-Ins on Your Website
Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]
How Can Budding Entrepreneurs Build A Successful Ecommerce Business
The future of eCommerce looks evergreen with the increasing number of flourishing businesses. Brick and mortar stores are rapidly being supplemented or replaced by online versions of their businesses. And now, they face even stronger competition from eCommerce stores. Global retail eCommerce numbers reflect this sentiment as well. Online retail sales are expected to touch […]
Social Media Schooling: How to Amp Up Your Online Marketing Efforts
Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels. As a small business owner, you can use Facebook and Instagram to build your business […]
How to Choose an Online Business Coach
Online business coaches are the perfect solution for people who want to start their own businesses but don’t know where to begin. Online business coaching services typically offer a personalized service that provides guidance and support as you create, launch, and grow your online business. Coaches offer the individualized attention you need to achieve your […]
Everything You Need to Know About Small Business Life Plans and Why You Need One
So, you have your business plan in place. You’ve got your marketing and blogging plans set and ready to put in motion. You may even have a life plan written out too. So, even if it’s just a vision board you have hanging in your office or something you keep to yourself on Pinterest, you […]
5 Tips On Creating A Brand Identity For Your Small Business
Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]
Top 10 Boss Books for Your Summer Reading List
Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]
How Do You Convert Leads?
The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]
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