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Pros and Cons of Instagram Reels vs. TikTok

September 6, 2021 By Melinda Emerson Leave a Comment

Pros and Cons of Instagram Reels vs. TikTok OG

When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok.  Now let me clarify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, small business video marketing, TikTok Marketing Strategy, video marketing, video marketing strategy for your business

Mastering Your Money Mindset

August 31, 2021 By Melinda Emerson Leave a Comment

mastering your money mindset featured Image

It’s no secret that success in business is strongly dependent on your relationships, including with partners, vendors, industry contacts, employees, and customers. But the relationship most entrepreneurs overlook is the one that’s most likely to hold you back from financial success: your relationship with money. Money is simply a currency that customers exchange for your […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: empowered money mindset, Fear of Money, money block, Money Guilt, relationship with money

Where to Place Opt-Ins on Your Website

August 30, 2021 By Melinda Emerson Leave a Comment

Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: conversion goals, high-traffic pages on your website, opt-in forms, pop-ups, sign up form builder

How Can Budding Entrepreneurs Build A Successful Ecommerce Business

August 24, 2021 By Melinda Emerson Leave a Comment

How Can Budding Entrepreneurs Build A Successful Ecommerce Business Featured Image

The future of eCommerce looks evergreen with the increasing number of flourishing businesses. Brick and mortar stores are rapidly being supplemented or replaced by online versions of their businesses. And now, they face even stronger competition from eCommerce stores. Global retail eCommerce numbers reflect this sentiment as well. Online retail sales are expected to touch […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: business promotion, getting started with your eCommerce business, Make Your Business Plan, maximize the Revenue For Your eCommerce Business, successful entrepreneurs

Social Media Schooling: How to Amp Up Your Online Marketing Efforts

August 23, 2021 By Melinda Emerson Leave a Comment

Social Media Schooling: How to Amp Up Your Online Marketing Efforts Featured Image

Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels.  As a small business owner, you can use Facebook and Instagram to build your business […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build brand awareness, Facebook and Instagram, going live on social media, online marketing strategies, social media

How to Choose an Online Business Coach

August 17, 2021 By Melinda Emerson Leave a Comment

How to Choose an Online Business Coach Open graph

Online business coaches are the perfect solution for people who want to start their own businesses but don’t know where to begin. Online business coaching services typically offer a personalized service that provides guidance and support as you create, launch, and grow your online business. Coaches offer the individualized attention you need to achieve your […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: coaching services, grow your online business, hiring an online business coach, online business coach, starting a business

Everything You Need to Know About Small Business Life Plans and Why You Need One

August 16, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Small Business Life Plans and Why You Need One OG

So, you have your business plan in place. You’ve got your marketing and blogging plans set and ready to put in motion.  You may even have a life plan written out too. So, even if it’s just a vision board you have hanging in your office or something you keep to yourself on Pinterest, you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: Contingency Plan, life goals, life planning journal, long term planning, small business planning

5 Tips On Creating A Brand Identity For Your Small Business

August 10, 2021 By Melinda Emerson Leave a Comment

5 Tips On Creating A Brand Identity For Your Small Business Featured Image

Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand goals, brand strategy, branding, small business branding, winning brand strategy

Top 10 Boss Books for Your Summer Reading List

August 9, 2021 By Melinda Emerson Leave a Comment

Top 10 Boss Books for Your Summer Reading List Featured Image

Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business books, entrerpeneurs, girl boss, leadership, summer reading list

How Do You Convert Leads?

August 2, 2021 By Melinda Emerson Leave a Comment

How Do You Convert Leads? Featured Image

The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: customer buyer journey, lead conversion, lead conversion process, lead conversion process for small business, lead generation, unique value proposition

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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