It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]
How to Structure a Podcast in 10 Easy Steps
Structuring a podcast episode is like any different artistic process: the unique elements must be accurate and flow to influence your audience. Podcast structure attributes your show’s composition, the course of its segments, and how you systematize each component to match collectively. So how do you structure a podcast in a system that holds people […]
How to Grow Your Small Business with Email Marketing
If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]
Building a Sales Funnel that Turns Prospects Into Lifelong Customers
Modern consumers are smart. They invest significant time researching content across channels before deciding to ditch your competitors and buy from you. But if done correctly, you can build a sales funnel that turns more prospects into lifelong customers. Let’s show you how! Knowing what your customers are searching for is important to create the […]
February 2021 #Smallbizchat: The State of Small Business Recovery
#Smallbizchat Podcast LIVE is a monthly video show where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
12 Steps to Creating Copy that Sells
If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]
Small Business Guide to Building High Converting Landing Pages
Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]
Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing
A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest. Yes, it can be challenging […]
How to Reimagine Your Small Business for 2021
I don’t need to tell you that 2020 was tough year for small businesses. Since this pandemic started, one out of five small businesses has stopped operating. Stop and think about that for a minute. Picture an area in your city full of businesses. Now imagine one out of every five gone. It’s unbelievable and sad […]
How to Take Control of Your Money in 2021
This content is sponsored by Plastiq If you are trying to figure out how to help your small business increase revenue in 2021, it’s time to take a hard look at how money works in your business. After the ups and downs of 2020, one of the most important resolutions any business can make this […]
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