If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]
Small Business Guide to Building High Converting Landing Pages
Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]
Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing
A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest. Yes, it can be challenging […]
How to Reimagine Your Small Business for 2021
I don’t need to tell you that 2020 was tough year for small businesses. Since this pandemic started, one out of five small businesses has stopped operating. Stop and think about that for a minute. Picture an area in your city full of businesses. Now imagine one out of every five gone. It’s unbelievable and sad […]
How to Take Control of Your Money in 2021
This content is sponsored by Plastiq If you are trying to figure out how to help your small business increase revenue in 2021, it’s time to take a hard look at how money works in your business. After the ups and downs of 2020, one of the most important resolutions any business can make this […]
The Future of the Workplace in a Post-COVID Environment
The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]
Prepping up your Business for the Post-Pandemic Era
Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era. If you are struggling with finances and revenues, this may not […]
How to Help Employees Still Struggling with Remote Work?
Sure, work from home is easy for many of us. Remote working has lots of benefits of its own—no frustrating commute to the office, no office-floor distractions, and no colleagues intruding your workflow. Many of us are much more productive and engaged now after the world went to lockdowns. However, many employees are still struggling […]
IRS Tax Alert: Mark Your Calendar with Important Tax Deadlines for 2021
It’s that time of the year again! As we say goodbye to what was a turbulent year for many small businesses, it’s time to wrap things up and move into 2021. This includes our 2020 taxes! While April 15 is the most recognizable tax due date, there are many other dates small and medium-sized businesses […]
How to Build a Business You Can Sell
Starting a new business is exciting! And while most people focus in on the immediate needs of starting a business, one thing all business owners should think about is how to build a business they can sell. Let’s look at four essential steps to ensuring your business could be sold, should you choose. Create the […]
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