Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website. Once your target lands there, you’d best have at least three ways […]
Employee Time Tracking: Nothing Personal It’s Just Business
Guest Article Tracking where and how your employees spend their time is critical, especially for service-oriented companies that bill per hour. It’s also important to understand what the overall productivity level is of your employees, especially those who work from home. It’s not that you don’t trust your employees, but when you measure something, people […]
How Much More Productive Could You Be in Your Small Business?
Guest Article We all know the importance of working out and keeping our bodies in tip-top shape. The recommended amount of exercise per week is 30 minutes, three times per week. Easy, right? Wrong. As a small business owner, we wear so many hats, have way too many demands and time is money. Those 90 […]
Balancing Life as a Motherpreneur
Guest Article Following a keynote speech on creating a unique customer experience, I was approached by a guest who asked “How do you do it?” As I started re-summarizing my speech she interrupted and said, “No, no, no – How do you balance your work and home life? You seem like you have it so […]
How to Avoid Risks When Becoming a Solopreneur
Guest Article Going it alone when it comes to your means of generating an income opens you up to all sorts of risks. Cash flow can no longer be guaranteed following the abandonment of a full time contract and instead, you will live and die by your own ability, focus and commitment. Of course, there […]
5 Secrets for Growing Your Business Smarter and Faster
Guest Article There’s no doubt that starting and running a business comes with a long to-do list. Maintaining your normal activities will keep you busy beyond the 8-hour day in addition to the administrative activities that are essential to running your operations. This is especially onerous if you are the only one and wearing all […]
How to Market Your Business as a Solopreneur
Guest Post Solopreneurs are a unique breed of people forced to juggle multiple business functions while running their businesses on a day-to-day basis. For many solopreneurs, their greatest skills lie not in marketing, but in creating the products or services that they sell. Additionally, entrepreneurs who run their own sole proprietorships likely don’t have a […]
How to Use Images to Build Your Online Reputation
Guest Post Images are a powerful and dynamic storytelling tool. They can convey a message within a glance and can therefore make your website stand out from the rest. Images, such as those found on your website and infographics, can be a powerful marketing tool, especially for startups looking to earn links and gain recognition […]
3 Ways Editorial Calendars Can Help You Overcome Bloggers Block
Guest Post Many people begin their blogging journey with excitement and zeal. Their creative juices are flowing and they manage to maintain their sites for a good 30 days to six months with full commitment. Then life happens and they are struck with blogger’s block. They are either stumped by a lack of ideas or […]
How to Get Started with Email Marketing
Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]
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