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You are here: Home / Archives for Guest Articles

7 Reasons Why You and Your Team Should Track Your Hours

August 7, 2018 By Melinda Emerson Leave a Comment

Guest Article Keeping track of hours on project teams is a challenge that hits every business. It is hard to measure progress with multiple projects going on, especially when the things get busy, to-do lists never end and you as the business owner are pulled in too many directions. If you and your team feel […]

Filed Under: Guest Articles, Teams Tagged With: teams, time tracking

How to Write a Powerful Press Release to Grow Your Business

July 24, 2018 By Melinda Emerson Leave a Comment

Guest Article A press or media release is a one-page written statement that a company sends to news outlets and bloggers to attract media attention. Often you can include video clips and photos with the release as well. Your press release is something that not only promotes your business but should excite the reader to […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: press release, small business press releases

5 Top Technologies to Use to Streamline Your Sales Process

July 10, 2018 By Melinda Emerson

Guest Article Sales people are miracle workers who can make an entrepreneur’s dream come true. However, sales goals have become harder to achieve even for experienced sales people due to lack of technology support and strategy in the sales process. Top level businesses equip their sales people with technology to boost their performance and close […]

Filed Under: Guest Articles, Technology Tagged With: sales process, streamline sales, technology

Why Nobody Reads Your Small Business Blog?

July 5, 2018 By Melinda Emerson Leave a Comment

Guest Article Business owners and bloggers often ask me for advice about how to grow the readership of their blog. When I mention I’m a writer and content marketing strategist, the interrogation begins. Why doesn’t anyone come to my blog? Why doesn’t anyone share my content? I’m a good writer, right? I’ve written countless blog […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: business blog content, loyal readership, small business blog

7 Smartphone Apps for Busy Small Business Owners

June 26, 2018 By Melinda Emerson Leave a Comment

Guest Article Having your own business and being your own boss is a huge accomplishment. The mere fact that you have opted for a more challenging path to build a business is something to already be proud of. As many of us are running businesses on the go, it’s has become really important to stay […]

Filed Under: Guest Articles, Technology Tagged With: apps for business, smart phones, technology

How to Recruit Top Talent by Leveraging Social Media

June 19, 2018 By Melinda Emerson Leave a Comment

Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]

Filed Under: Guest Articles, Social Media Tagged With: Hiring, leverage social media, social media

How to Maintain Creativity as a Small Business

June 12, 2018 By Melinda Emerson Leave a Comment

Guest Article How to be creative and stay competitive is a universal problem for Fortune 500 companies and small businesses. Everyone needs help wrangling the creative process. At Modernist Studio, we work with large companies, but we enjoy working smaller and medium sized businesses, who have fewer resources to help them strategically integrate creativity into […]

Filed Under: Business Inspiration, Guest Articles Tagged With: creative process, creativity, creativity in business

How to Beat the Odds As a Small Business

May 31, 2018 By Melinda Emerson 1 Comment

Guest Article It’s lonely at the top. Especially if you are a small business. There are nearly 30 million small businesses in the United States, but only about 5 million of them look like miniature large businesses. The vast majorities are businesses with 1-5 people. Getting large is not the prime directive, surviving and prospering […]

Filed Under: Guest Articles, Starting A Small Business Tagged With: advisors, coach, entreprenuers, mentor, startups

How Small Businesses Can Set Up Effective Social Media Ads

May 29, 2018 By Melinda Emerson Leave a Comment

Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: online ads, social media ads

News Flash: Email Marketing Still Provides the Highest ROI

May 22, 2018 By Melinda Emerson Leave a Comment

Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI.  80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, emails

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