Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades. With businesses over using email, direct mail offers a means of clear communication with a target audience that can help your business stand out. Direct mail campaigns can also be cost effective, especially if you know your […]
How to Develop Your Business Idea
It’s clear that there’s no great business without an idea. Still, without proper development, any idea will remain just an idea and will never become a successful business. If you think you’ve just stumbled upon an idea that could possibly lead to a launch of a business, here are a few tips to help you […]
How to Write a Business Plan Part IV
This is the final post in my four-part series on how to write a business plan. We have walked through Part I: How to develop a Business Model, Part II: Your Marketing Plan and Part III: Operations and Cash Flow Projections. Part IV will focus on developing your executive summary and is the last step […]
Creating Business Plans that Actually Get Financed
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @bizplangirl. Cheree Warrick writes business plans for companies seeking funding from banks and angel investors. Her book, “Creating Business Plans that […]
What Kind of Business Should I Start?
You have the drive, energy, and passion to make it as an entrepreneur. You may have examined your habits and abilities and discovered some of the key qualities that successful small business owners share. You’ve already worked out your life plan, and one of your clearest goals is to be an independent businessperson. Now it’s […]
Best of Melinda Emerson™’s #SmallBizChat Interviews in 2009
My interview with Sherri Garrity on how to quit a job to start a business: Sherri is the founder of Corporate Fugitive. Her company provides business coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she walked away from a successful marketing career to start her own […]
Initiative: The Silent Partner In Success
Guest Article Too many people are waiting for someone to come along and tell them what to do. And yet, behind every success, there is a person who took initiative. They got out of bed each morning, roaring to accomplish something. As comedian George Burns noted, “Don’t stay in bed, unless you can make money […]
Ask SmallBizLady: How Do I Develop a Prototype for an Invention?
I love the questions I get from my network. They make me think, and the research I do to find the best answer makes me a sharper entrepreneur. Here’s a great one for those of you who are looking to develop a physical product. Question: I’ve got a fantastic idea for a product, but don’t […]
From Self Employed to CEO: What it Takes to Build a Successful Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with@2motivate. Lisa Nichols is CEO of Motivating the Masses, one of the top training and development companies in the world, a best-selling […]
5 Tips to Renting Office or Retail Space
If you’re in the early planning of starting your first business, do you know where you’ll set up your company? You may be using a home office or kitchen table for your company activities now, but if you plan to expand, hire staff, or meet with clients, at some point you’ll want to consider renting […]
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