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You are here: Home / Archives for Your Small Business

How to Succeed in Business Without Experience

July 10, 2019 By Melinda Emerson Leave a Comment

unqualified success

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Rachel Stewart @UnqualifiedTool Rachel started as an unqualified office manager, but over the last decade became the general manager of a […]

Filed Under: SmallBizChat, Starting A Small Business, Your Small Business Tagged With: achieve your business goals, Measure Success, small business, success, unqualified success

How to Prevent Workplace Stress in Your Small Business Employees

July 30, 2019 By Melinda Emerson Leave a Comment

workplace stress

The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]

Filed Under: Guest Articles, Your Small Business Tagged With: business stress, prevent workplace stress, small business, stress, Workplace Stress

8 Pro Tips to Help Your Sales Emails Avoid the Spam Box

July 23, 2019 By Melinda Emerson Leave a Comment

sales emails

Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]

Filed Under: Guest Articles, Your Small Business Tagged With: email marketing, emails, inbox, sales email, small business, spam emails

5 Unique Ways to Grow a Happy and Motivated Franchise Team

July 16, 2019 By Melinda Emerson Leave a Comment

franchise team

We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: biz tips, franchise, Franchise Team, franchising, motivation, small business, work

How to Take Over the Family Business

July 1, 2019 By Melinda Emerson Leave a Comment

take over the family business

Ann is a 43-year-old single mom from the east coast. Ann is a great photographer, but no one knows it because she spends most of her time helping to run her parents cleaning business. Recently, at Ann’s parent’s 40th wedding anniversary celebration, her dad made a huge announcement. In his most prideful voice, Ann’s dad said, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business owner, business succession, family business, small business, small business succession, succession

How to Protect the Intellectual Property in Your Small Business

June 27, 2019 By Melinda Emerson Leave a Comment

trademarlk

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview about intellectual property and trademark with Andrea Evans @evansiplaw. Andrea is the owner of the IP law firm, The Law Firm of […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: How to Protect the Intellectual Property, intellectual property, Intellectual Property in Your Small Business, ip, trademark

How to Handle Difficult Customers in Your Small Business

May 20, 2019 By Melinda Emerson Leave a Comment

Difficult Customers

There are times in the life of every small business owner when you come across a customer that lets you know that you made a mistake. We are all human, mistakes happen, but it’s how you respond that makes the difference between whether you get an angry review on Yelp or Tripadvisor or if you […]

Filed Under: Fix Your Business, Your Small Business Tagged With: dealing with customers, difficult customers, handling customers, problematic customers, small business

Perfecting Your Small Business Sales: Hiring Salespeople, Writing Sales Copy, and Building a Business You Can Sell

May 9, 2019 By Melinda Emerson Leave a Comment

small business sales.

This week on #Smallbizchat LIVE, our show featured three guests: How to Hire Your First Salesperson with Suzanne Paling, @suzannepaling, How to Write Copy That Sells with SaDon Long, @LongSaDon, and How to Build a Business You Can Sell with Ash Shukla, @Ashshuklabiz. I pulled three of the best questions from each of them to […]

Filed Under: SmallBizChat Live+, Your Small Business Tagged With: improve sales, sales, salesperson, sell, selling, small biz chat, small business owners, small business sales

How to Develop a Clear Business Strategy for Your Small Business

May 2, 2019 By Melinda Emerson Leave a Comment

business strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Janneh Wright, @primusbus.  Janneh is an entrepreneur, author, advocate for better business practices within Black communities, and owner of PRIMUS Business Management. He has […]

Filed Under: SmallBizChat, Your Small Business Tagged With: benefits of business strategy, business strategy, importance of business strategy, small business

7 Ways to Celebrate National Small Business Week 2019

May 6, 2019 By Melinda Emerson Leave a Comment

national small business week 2019

This week marks a high holiday on the small business calendar. From May 5th – May 11th, it is National Small Business Week 2019. For more than 50 years, National Small Business Week has recognized the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for […]

Filed Under: Your Small Business Tagged With: business, national small business week, small business week, small business week 2019

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Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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