In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to avoid when implementing AI … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It and Quit It with Karla Trotman and Sandra James
In this episode, Melinda Emerson introduces a dynamic "hit it and quit it" panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists. Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Be a Boss Chick for Over 40 Years with Sandra James
In this episode, Melinda Emerson speaks with Sandra James about her journey in leadership and the evolution of her career. Sandra discusses the challenges she faced as a woman and a parent in business, offering insights into overcoming these hurdles. The conversation also touches on strategies for navigating economic downturns and the importance of mentorship and education in … ⟶
Listen Now 🔊The SmallBizChat Podcast: Distractions with Melinda Emerson
In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Take Over a Family Business with Karla Trotman
In this episode, Melinda Emerson welcomes Karla Trotman to discuss her journey with Electrosoft and the transition into the family business. Karla shares insights on leadership changes, building an advisory board, and overcoming skepticism. The conversation delves into family dynamics, succession planning, and financial strategies essential for sustaining a family business. … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It or Quit It with Jack Wilson, Keenan Fisher, and Sonia Booker
In this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where expert guests, Jack White, Keenan Fisher, and Sonia Booker, share quick insights and actionable advice for small business owners. Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns Rezultz … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Get Started in Real Estate with Sonia Booker
In this episode, Melinda Emerson is joined by Sonia Booker to delve into the world of real estate investing. Sonia shares her background and journey into real estate, offering key advice for new investors looking to enter the market. The discussion covers various investment strategies and essential financial habits that are crucial for success in real estate. Sonia Booker is … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Franchise Your Business with Keenan Fisher
In this episode, Melinda Emerson introduces Keenan Fisher, who shares insights into his company's unique business model and franchising journey. The discussion covers Tommy Gun's expansion strategy, including market testing and the importance of a strong support network. Keenan delves into the legal aspects and financing of franchising, providing valuable information for those … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Purchase an Existing Business with Jack Wilson
In this episode, Melinda Emerson introduces guest expert Jack Wilson, who shares his extensive knowledge on acquiring existing businesses. The discussion covers key factors and growth potential when purchasing a business, including the types of businesses that are ideal for acquisition and various financing options. Jack provides insights into identifying red flags and … ⟶
Listen Now 🔊The SmallBizChat Podcast: Top 10 Things Small Business Owners Need to Focus on in 2025 with Melinda Emerson
To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain. Listen to the podcast … ⟶
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