What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Smallbizlady Help! I Need A Business Mentor
Dear Smallbizlady, I know how important it is to have a business mentor, but I don’t know many successful entrepreneurs. What’s the best way to go about getting one? You’re right about the value of having a mentor, especially today. Choosing a mentor should be a real process of identifying the best person to help […]
Ask SmallBizLady How Can I Take My Small Business to the Next Level
Every Friday, I answer questions on my blog in a segment called Ask Small Biz Lady and will post video answers to frequent small business questions. This week, we are taking on the question How Can I Take My Small Business to the Next Level? Check out this video for the answer Develop a specialty […]
Ask Smallbizlady: Why Do Small Businesses Fail?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question why do so many small businesses fail? Here are the 5 Top Reasons Small Businesses Fail No Life Plan No Network Not Saving Enough Money Upfront No Niche Customer No Fiscal Discipline […]
Are You Ready to Get Serious About Your Business?
I meet people all the time who will offer me their business idea as soon as they hear I’m a small business coach. I have heard it all, and here’s a secret – everyone has good ideas. I rarely hear a business concept that I think is terrible. Most people walk around with those ideas […]
Your Life Plan and Your Small Business
In America, when you announce that you want to start a small business, most people will start talking about how you should write a business plan first. I generally agree with this advice – every small business does need a plan, however it is my belief that there are a few steps that should be […]
Surveys Made Simple
Get to know your customer. This theme drives not only blog articles but also magazines, business books, textbooks, and executive meetings. As I teach classes to aspiring entrepreneurs, I find myself saying the same thing. But my students have posed a very real, very astute question to me, “How do we do that?” When I […]
Now Read This: Small Business Taxes Made Easy
I like this book Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits by Eva Rosenberg (@TaxMama). It is great no-nonsense tax-advice! Eva is passionate about helping small business owners pay the least business taxes legally possible, but she also provides information (however tough it may […]
Getting Started as a Work At Home Mom Business Owner
If you’re a stay at home mom who’s ready to get back into the workforce as a work-at-home mom small business owner you are in for quite an adjustment. I believe you should plan your business at least 12 months prior to starting your business as you already have two full-time jobs as a wife […]
Ask @SmallBizLady: How Do I Identify My Target Customer
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How Do I Identify My Target Customer? Here’s the answer: Determine your target customer’s pain points Examine the competition Figure out what percentage of the market you can realistically […]
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