In business, success is not merely a destination but a journey. It’s a journey paved with challenges, opportunities, and pivotal moments that shape its destiny. While each entrepreneurial journey is unique, there are certain essential ingredients that consistently contribute to success. In business, success is not merely a stroke of luck or the result of […]
How to Build a Community for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Alex de Carvalho, @AlexDC. Alex is IBM’s Social Business Manager, a public speaker, and business expert. He is currently named […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]