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You are here: Home / Archives for melinda emerson

Are You The Right President For Your Small Business?

February 20, 2012 By Melinda Emerson 2 Comments

When I first started thinking about President’s Day this year, I thought it would be helpful to blog about being an effective business leader. Whenever you start a company, you have the right to be the president. After all, it is your company.  It was your idea, your seed capital, your contacts that got the […]

Filed Under: Grow Your Business Tagged With: burnout, growing pains, Hiring, melinda emerson, president, small business, smallbizlady, uneducated entrepreneurs

Getting Ready For Opening Day in Your Small Business

March 5, 2012 By Melinda Emerson 4 Comments

Now you are just about ready to get  business cards, mail out the flyers, turn on the phones, run those ads on Facebook and use whatever way possible to tell the world you are “Open for Business.” It is a moment of both joy and fear.  The hard work of the planning your business now transitions to […]

Filed Under: How to Start, Social Media Tagged With: geolocation, internet ads, melinda emerson, open for business, social media

When You’ve Done All You Can, Get Up!

March 12, 2012 By Melinda Emerson 8 Comments

There comes a time in every entrepreneur’s life when you just catch a bad break.  You work really hard on a deal. You thought it was yours. Then at the last minute, after nearly a year-long sales process, you loose the contract. This especially stings when you’ve spent hours studying the customer and cultivating an […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: bad break, Bonnie St. John, challenges, melinda emerson, small business

How to Communicate Your Business Vision

March 19, 2012 By Melinda Emerson 9 Comments

As a business leader, it’s your job to craft a vision for your business. Once you know what that is, you need to be able to communicate it to a wide audience including your customers and your employees. Even the interns need to know. Why? Because your need to share a vision that everyone understands, […]

Filed Under: Branding & Marketing, Business Inspiration, How to Start Tagged With: business vision, calls to action, communicate, melinda emerson, Pitney Bowes, share your vision, small business, smallbizlady

How Do I Get New Customers Part 1

April 2, 2012 By Melinda Emerson 6 Comments

So often I am asked about how to get new customers that I decided to develop a two part series on the topic.   No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: attracting new customers, customers, entrepreneur, melinda emerson, online presence, small business, target customer

How to Get New Customers Part II

April 3, 2012 By Melinda Emerson 7 Comments

There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: build a prospect list, create value, incentives, melinda emerson, PR, small business, social media, Start advertising

Who is on #SmallBizChat September 2012?

August 31, 2012 By Melinda Emerson Leave a Comment

Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @smallbizchat on Twitter and click here for directions on how to join the conversation. September 5:  Pat Flynn @patflynn: How to Generate Passive Income from Your Website – Pat shares information about developing passive income at http://www.smartpassiveincome.com September 12 Maria Stevens @smallbizchatter: How to […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: entrepreneur, melinda emerson, small business, SmallBizChat

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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If you’re a small business owner, coach, or consultant who still thinks AI is some futuristic robot tech from a sci-fi movie, sis—AI is here and it’s your new best employee. The kind that doesn’t sleep, doesn’t call in sick, and works 24/7 without complaining. Whether you’re trying to get more leads, stay consistent with […]

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