Give Your Business Finances a Fighting Chance, by Morgan Leu Parkhurst Whether you have owned your business for years or plan to open your doors for the first time next week, there are a few things you can do to save money. The Joneses of the business world will have you believe that if a […]
Surveys Made Simple
Get to know your customer. This theme drives not only blog articles but also magazines, business books, textbooks, and executive meetings. As I teach classes to aspiring entrepreneurs, I find myself saying the same thing. But my students have posed a very real, very astute question to me, “How do we do that?” When I […]
How to Generate Revenue for Your Small Business
Most people know they shouldn’t attempt to take on a mortgage without having some way to pay for it. Yet small business owners do something quite similar every day. How do they do this? Some small business owners focus on running the business before focusing on generating the leads that fund the business. Sure, every […]
5 Tips to Create a Successful 2012 Marketing Budget
It isn’t 2012 just yet. But that doesn’t mean you shouldn’t be planning for it. For any business to be successful, it’s necessary to have a marketing budget. And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars. Below are […]
How to Prepare for Irregular Income in a Small Business
Owning a business is great. You have unlimited earning potential, get to be your own boss, and live outside a gray cubicle. It is the American Dream. Except when it isn’t. The dream can quickly become the American Nightmare when the bills appear faster than clients’ payments. It plays out as a vicious cycle, but […]
3 Words to Remove From Your Business Strategy
It’s exhilarating to start a business. You’ve dreamed about how you’ll help others and look forward to being your own boss. You’re excited to sell the product or service you’ve been so diligently perfecting. People are starting to ask you when you plan to open your doors. The hype is intoxicating. But there are times […]