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You are here: Home / Archives for search engine optimization

How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees

June 10, 2024 By Melinda Emerson Leave a Comment

Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google.   The Importance of Being Googleable   Visibility and Credibility: When […]

Filed Under: Uncategorized Tagged With: backlinking, branding, business success, content marketing, digital marketing, Googleability, online presence, online reputation management, online reviews, paid advertising, Public Relations, search engine optimization, SEO, social media marketing, website optimization

5 Small Business SEO Tips for Time-Strapped Entrepreneurs

November 30, 2021 By Melinda Emerson Leave a Comment

5 Small Business SEO Tips for Time-Strapped Entrepreneurs OG

Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: planning your seo strategy, Product-specific keyword research, search engine optimization, SEO strategy, SEO tips

9 Ways to Increase the Traffic to Your Small Business’s Website

July 19, 2021 By Melinda Emerson Leave a Comment

9 Ways to Increase the Traffic to Your Small Business’s Website OG

The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: email marketing campaigns, marketing campaigns, online presence, organic traffic to your website, search engine optimization, small business website, website traffic

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Search Intent for Your Small Business OG

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales.  One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

Filed Under: Grow Your Business, Your Small Business Tagged With: intent-specific words, online search, organic traffic to your website, rank high on the search engine, search engine optimization

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

How to Launch Revenue Revolution in Your Small Business Today

August 17, 2020 By Melinda Emerson Leave a Comment

How to Launch Revenue Revolution in Your Small Business Today Featured Image

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: COVID-19 marketing efforts, new content strategy, revenue revolution, search engine optimization, social media activities

How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020 Open Graph

Small businesses have a lot on their plate to maintain and strengthen their position in the market,  build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition.  Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: search engine optimization, search engine ranking, SEO strategy, SEO tools, small-scale business owner

6 SEO Tips for Start-ups and Small Businesses

February 18, 2020 By Melinda Emerson Leave a Comment

6 SEO Tips for Start-ups and Small Businesses Og

You may not realize it, but there are actually several reasons why you will want to consider making use of SEO for your small business. By ensuring that you know exactly what you are doing, you can make the most out of your SEO endeavor, and this is something that any smaller business can benefit […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: search engine optimization, SEO, seo for small business, seo phrases, seo strategies

What You Need to Know About SEO for Your Business Website

August 15, 2019 By Melinda Emerson Leave a Comment

SEO for your business website

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Akilah Thompkins, @girlgetvisible. Akilah is the owner of Girl Get Visible, Author of My SEO Workbook and the host of the […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: business website, Google ranking, keywords, search engine optimization, SEO, small business, website

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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