In this episode, Melinda Emerson introduces guest Sharon Maker, an expert in supplier diversity. Sharon shares insights from her career path, emphasizing the importance of positioning small businesses for opportunities with large companies. The discussion highlights major certifying bodies crucial for small businesses seeking to enhance their marketability and competitiveness. Sharon Manker, M.Ed is an […]
The SmallBizChat Podcast: Hit It or Quit It with Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert Needham
In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books […]
The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver
In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne […]
The SmallBizChat Podcast: Appreciated Branding with Reid Holmes
In this episode, Melinda welcomes guest Reid Holmes who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional […]
The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look […]
The SmallBizChat Podcast: The Dangers of Poor Customer Service with Melinda Emerson
In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Listen to the podcast […]
The SmallBizChat Podcast: Hit It & Quit It with Steven Pope, Alicia Miller, and Thomas Young
In this episode, Melinda Emerson introduces guests Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his […]
The SmallBizChat Podcast: Helping Philadelphia Area Businesses Export with Thomas Young
In this episode, Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice. Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of […]
The SmallBizChat Podcast: How to Franchise Your Business with Alicia Miller
In this episode, I chat with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. We discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network. Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise […]
The SmallBizChat Podcast: Hit It & Quit It with Lisha Bell, Alyson Caffrey, and Mickie Kennedy
In this episode, Melinda Emerson listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The “hit it and quit it” segment provides rapid-fire insights. Sponsored by SmallBizLady Academy, the episode concludes with final advice. Lisha Bell is Co-Founder of BLXVC, an angel syndicate […]