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You are here: Home / Archives for 2011

Archives for 2011

How to Inspire More Digital Referrals

December 1, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Howard Yermish @hyermish, an expert in Internet strategy, website development, speaker and private trainer. His new project, “More Digital Referrals” is […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: networking, online networking, referrals, SmallBizChat, social networking, twitter

How to Build a One-Person Franchise Business

November 29, 2011 By Melinda Emerson Leave a Comment

The topic of equity isn’t exactly what I’d call, “top of mind,” with most of the prospective franchise owners that I work with as an advisor. Most of their energy is focused on things like potential locations for the franchises that they’re considering, or other minor details; like how much they’re going to make as […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady Tagged With: fixing the problem in your business, franchise, freanchise king, joel Libava, sell, small business, Solopreneurs, start-up, Visualize your business

12 Things To Do Before 2012

November 28, 2011 By Melinda Emerson 23 Comments

Today, kicks off the last three work weeks of the year. In addition to landing those key contracts and commitments and getting those holiday cards in the mail, it’s time to get your house in order in your small business. You want to be organized and  ready to do business heading to the new year. […]

Filed Under: Business Inspiration, Grow Your Business, My Recommendations Tagged With: 12 Things To Do Before 2012, 2012, clean out your inbox, Create 2012 Folders, determine, Develop signature content, export your contacts, get your house in order, melinda emerson, New Year, personal theme song, small business, smallbizlady, update, Update your pricing, Update your website

Creating a Business You Can Sell – Q&A with John Warrillow

November 23, 2011 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Warrillow @JohnWarrillow.    John is the author of Built to Sell: Creating a Business That Can Thrive Without You. Built to Sell […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: Built to Sell, exit strategy, John Warrillow, melinda emerson, sell your business, smallbizlady

How to optimize search engine traffic on a time budget

November 22, 2011 By Melinda Emerson 3 Comments

Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign.  Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: compare your keywords, drive traffic, google analytics, keywords, melinda emerson, meta descriptions, meta tags, Optimization, pay per click, Pierre DeBois, PPC, search engine optimization, SEO

How Small Business Owners Can Take Better Advantage of the Internet #SmallBizChat Q&A

November 17, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MaishaWalker.  Maisha Walker, is an award-winning 13 year Internet industry veteran and the President of message medium, a New York firm that works […]

Filed Under: SmallBizChat Tagged With: internet marketing, SmallBizChat, social media

Are You on the Path to Reinventing Your Small Business?

November 15, 2011 By Melinda Emerson 1 Comment

Small biz owners are reinventing their businesses all the time, especially in this economy. Old ways of doing business just aren’t working anymore. I’d love to be able to tell you that there are set of linear phases that every small business owner goes through while you’re reinventing your business and marketing models… …but if […]

Filed Under: Branding & Marketing, Business Inspiration, Grow Your Business, Women in Business Tagged With: Business reinvention, Finding clarity on goals, Karyn Greetstreet, making a roadmap, managing change, marketing model, new business model, small business

Do you have an idea for the next great tech start-up?

November 14, 2011 By Melinda Emerson Leave a Comment

Last night, CNN debuted Black in America 4 with Soledad O’Brien, which featured 8 African-American tech entrepreneurs who went out to Silicon Valley this summer to participate in a business incubator with the hopes of landing seed capital to catapult their entrepreneurial dreams.  It was an amazing mix between MTV’s the Real World and Donald […]

Filed Under: How to Start, Social Media, Starting A Small Business, Technology Tagged With: Angela Benton, black in america 4, cnn, ERis Ries, Hank Wiliams, Mario armstrong, melinda emerson, newmeaccelator.com, Silicon Valley, smallbizlady, soledad obrien, start-up, start-up entrepreneur, tech entrepreneurs, tech start-up, wayne sutton

How to Legally Protect Your Business – Q&A with Jeffrey Fabian

November 10, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jeff Fabian @jsfabian. Jeff is the owner of Fabian, LLC, a boutique law firm that assists business owners with drafting and negotiation […]

Filed Under: SmallBizChat Tagged With: legal, SmallBizChat, trademarks

3 New Ways to Network Your Small Business

November 8, 2011 By Melinda Emerson 6 Comments

Recently, I’ve noticed a couple of interesting details about the e-mails I receive inviting me to connect online. First off, I’ve been receiving more invitations than usual. Don’t get be wrong; this is just fine by me, but I started to get curious about why the number was growing at such a fast rate. It […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: business networking sites, business networking websites, business social networking websites, how to network your business, Matt Mansfield, top business networking sites

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#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

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