When it comes to legal matters, DIY won’t cut it. Sure, you can download forms full of legalese from the internet. You can Google questions about a potential lawsuit or legal issue. However, a legal misstep can effectively put an end to your small business, so why would you put it in the hands of […]
Archives for 2017
How to Really Differentiate Your Product or Service
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]
Startup Marketing for New Entrepreneurs
Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]
Are You Ready to Grow Your Small Business?
Lately, your business has felt like those too-tight skinny jeans at the back of your closet. You feel like you’re going to bust at the seams, or that you might not be able to breathe if you start walking around. That what your business feels like too when it isn’t quite big enough to accommodate […]
How to Develop a Sales Process for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dianna Geairn. Dianna is The Irreverent Sales Girl. She and her team provide a transformational sales message to your sales […]
5 Things You Didn’t Know About Multi-Level Marketing
Guest Post From its humble beginnings, multi-level marketing has grown to become a multi-billion dollar industry. Once considered to be no more than a pyramid scheme, this industry has evolved into one consisting of reputable companies with shares bought and sold on the New York Stock Exchange. There is a lot more to multi-level marketing […]
What I’ve learned after 18 years in business
To my true amazement, this week marks my 18th year in business, and I must say it’s been a wild ride. In 1999, I was scared to death, I had a laptop, a fax machine and a dream and set up shop in the basement of my house. My neighbor, who was a contractor, came […]
How to Make More Sales in Less Time
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jill Konrath. Jill is an internationally recognized sales acceleration strategist and bestselling author. As a consultant, she’s worked with companies […]
5 Key Things To Check When Choosing Your Outsourcing Partner
Guest Post Outsourcing is a great way to delegate and get focused on your most high valued activities in your small business. But the decision to trust someone outside your company with a part of your work is definitely not an easy one, and you need to do a lot of thinking and checking. To […]
How to Maintain Your Company Culture with Rapid Growth
In theory, scaling your business is a good thing. You increase revenues, grow your client base, and probably expand your staff. But with rapid growth, there are often growing pains within your company. Some areas of your business might suffer, such as your company culture. When your business is small, you may have found it […]
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