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You are here: Home / Archives for 2018

Archives for 2018

Relationship Marketing For Your Small Business

November 15, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Pam Perry @pamperry.  Pam is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @pamperry, influencer marketing, relationship marketing, SmallBizChat

How To Measure Your Digital Marketing Efforts

November 13, 2018 By Melinda Emerson Leave a Comment

Guest Article If you are heavily invested in digital marketing, it’s important to know how to measure your efforts. And if it is working great, you need to know your measures to create another ripple in the water. So, how do you check the effectiveness of your marketing campaigns and how can you compare it […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: analytics, digital marketing, measure data, ROI

Ask SmallBizLady: How I can market my book while I am at events?

November 12, 2018 By Melinda Emerson Leave a Comment

I recently got an email question from one of my readers that I realized might be helpful to others as an Ask SmallBizLady post. She recently self published a book, and built a t-shirt line to promote the book. The t-shirts are selling, but the book is not. So she posed this question to me.  […]

Filed Under: Ask Smallbizlady, Branding & Marketing, Grow Your Business Tagged With: book marketing, live events, marketing at events

The 7 C’s of Building a Fanatical Following on Instagram

November 8, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Warren Carlyle @modelwarren. Warren Carlyle is a Community Building Strategist helping businesses build highly engaged communities online. He is founder/CEO of […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, Social Media Tagged With: @modelwarren, instagram, instagram following, SmallBizChat

How To Create A Successful Marketing Strategy For 2019

November 6, 2018 By Melinda Emerson Leave a Comment

create a winning business imageplan sales and marketing plan

Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: creative marketing, define goals, marketing strategy

Top 10 Veteran-Owned Business Resources

November 5, 2018 By Melinda Emerson Leave a Comment

It’s the 5th annual National Veteran Small Business Week. If you’re one of the 250,000 veterans who transitions to civilian life each year and are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and non-profits whose mission is specifically designed to […]

Filed Under: 10 Things Lists, Grow Your Business, Your Small Business Tagged With: Resources for Veterans, veterans

Who’s on #Smallbizchat November 2018

November 2, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Solopreneurs Tagged With: @modelwarren, @pamperry, @RoderickLBrown, @steveolsher, @sueyoungmedia, build a following on instagram, inc 5000 list, leverage power of podcasts, relationship marketing, SmallBizChat, smallbizlady, storytelling

How To Develop Multiple Streams Of Income In Your Small Business

November 1, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Joel G. Block @JoelBlock. A money business insider, Joel’s a long-time venture capitalist and hedge fund manager (gobbledygook for professional investor) […]

Filed Under: Cash Flow & Finance, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @JoelBlock, multiple streams of income, SmallBizChat

4 Accounting Software Features You’re Not Taking Advantage Of

October 30, 2018 By Melinda Emerson Leave a Comment

Guest Article If you use accounting software every day to handle your books, on top of managing the day to day operations, you might not be leveraging all the features that will ensure your business is optimizing cash flow. Any accounting software has an accounts receivable (AR) module that can improve collecting payments from clients. […]

Filed Under: Cash Flow & Finance, Guest Articles, Technology Tagged With: accounting software, using software for accounting

How to leverage your retirement funds to start a business

October 29, 2018 By Melinda Emerson Leave a Comment

If your ready to transition for employee to entrepreneurship, once you decide what you want out of life the next thing you need to do is figure out how your going to pay for it. If you have significant money in your 401(k) or IRA and now your ready to turn your side hustle into […]

Filed Under: Cash Flow & Finance, How to Start, Starting A Small Business Tagged With: funding for your business, leverage funds, using retirement funds

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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