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You are here: Home / Archives for Melinda Emerson

How to Become a Family First Entrepreneur

August 27, 2009 By Melinda Emerson 2 Comments

Each week as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpted from my #smallbizchat interview on Twitter with @MarcWarnke. He’s the author of  ONO, Options Not Obligations  Family First Enterpreneur.  Marc has had some incredible life experiences as a result of his entrepreneurial successes.  He was able to semi-retire for three years as […]

Filed Under: My Recommendations, Q & A Interview, SmallBizChat, Starting A Small Business Tagged With: author, Family First Entrepreneur, how to participate in smallbizchat, Marc Warnke, melinda emerson, ONO, small business, SmallBizChat, smallbizlady

What Project Runway taught us about Niche Marketing

August 24, 2009 By Melinda Emerson Leave a Comment

Project Runway started its 6th season recently with a bang. The producers got the brilliant idea to bring back 8 top designers from the past seasons to have a “where are they now” face off: “Project Runway: All Star Challenge.” It debuted last Thursday on Lifetime. The two hour special featured many of our favorite contestants […]

Filed Under: Branding & Marketing Tagged With: 6th Season, Bravo, daniel vosovic, Dione Von Furstenberg, fashion, heidi klum, Lifetime, melinda emerson, Michael Kors, niche marketing, Nina Garcia, Project runway, Project Runway: All Star Challenge, small business marketing, specific point of view

Healthcare Reform and Your Small Business

August 20, 2009 By Melinda Emerson 4 Comments

Other than payroll, healthcare benefits represent the second or third largest cost center in any small business.  Subsequently, too many small business owners often cannot afford to provide health insurance coverage for their employees.  The current heath care debate presents an excellent opportunity to examine the pros and cons of the health care reform bill […]

Filed Under: Cash Flow & Finance, My Recommendations, Q & A Interview, SmallBizChat Tagged With: health care, health care reform, small business, small business info, SmallBizChat

What Can America’s 1st Mega Entrepreneur Teach Us Today?

August 16, 2009 By Melinda Emerson 1 Comment

Benjamin Franklin only attended school for two years while growing up in Boston – but he was the most famous writer of his time and he made enough money to retire from his printing business at the age of 42. Some might think he built his fortune from his famous inventions, including the lightning rod, […]

Filed Under: Business Inspiration, My Recommendations Tagged With: Ben franklin, calculated risks, franchiser, improve his community, life-long learner, melinda emerson, networker, open source, paid attention to his market, Personal PR, smallbizlady, writer

Managing a Crisis In Your Small Business

August 13, 2009 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wed on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Jane Jordan-Meier @aussiechic on Twitter.  Jane is a famous import from Australia.  She has worked for many years in and around the […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: crisis comunications, crisis media plan, Jane Jordan Meier, manage the media, managing a crisis, melinda emerson, protect your reputation online, small business, SmallBizChat, smallbizlady, twitter

How to Run a Successful Home-based Business

August 10, 2009 By Melinda Emerson 10 Comments

Many folks think that building their own home-based business is the opportunity of a lifetime.  We fall in love with the idea of being our own boss, setting our own schedule, even the idea of no longer having to wear a corporate uniform every day is a huge draw for some would-be entrepreneurs. Every day, […]

Filed Under: Branding & Marketing, Solopreneurs, Starting A Small Business Tagged With: build your network, develop a life plan, get-rich-quick schemes, home-based business, know your industry, marketing strategy, melinda emerson, MLM, smallbizlady, strategic alliances

How to Start a Business In This Economy

August 6, 2009 By Melinda Emerson 2 Comments

From time to time as SmallBizLady, I conduct interviews with experts that could benefit my audience. This is excerpts from my #SmallBizChat interview on Twitter with Mike Michalowicz aka Toilet Paper Entrepreneur @TPEntrepreneur. Mike Michalowicz has a driving passion for entrepreneurialism. Michalowicz wrote The Toilet Paper Entrepreneur with the sole purpose of giving first time entrepreneurs the […]

Filed Under: How to Start, Q & A Interview, SmallBizChat, Social Media Tagged With: how to start, how to start a business, how to start in this economy, melinda emerson, Mike Michalowicz, SmallBizChat, smallbizlady, Toilet Paper Entrepreneur, twitter

10 Books That You Should Have in Your Small Business Library

August 3, 2009 By Melinda Emerson 1 Comment

SmallBizLady’s Recommendations: How to Win Friends and Influence People by Dale Carnegie First published in 1936, this is one of the best self-help books ever published with 15 million copies in print.  This book touches on the fundamental techniques of handling people, six ways to make people like you, and twelve ways to win people […]

Filed Under: 10 Things Lists, My Recommendations, Starting A Small Business Tagged With: Electronic Marketing, entrepreneurial finance, guerrilla marketing, how to avoid sales mistakes, new rules of marketing and PR, small business books, small business recommendations

How to Attract Clients as a Speaker

July 30, 2009 By Melinda Emerson Leave a Comment

From time to time as SmallBizLady, I conduct interviews with experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with professional speaker Marquesa Pettway @speakertalk. Marquesa speaks in approximately 10 cities or states per month elevating and transforming audiences. Marquesa is a leader in Toastmasters, Iota Phi Lambda, and the National Speaker […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: client attraction, presentations, professional speaking, public speaking, selling from the stage, speaker platform

25 Small Business Experts to Follow on Twitter

July 27, 2009 By Melinda Emerson 4 Comments

Social media is a powerful tool for would-be and existing small business owners. I have used Twitter often to reach out to people that I would never be able to reach otherwise. Now I am sharing my top list of professionals on Twitter, who I believe have real value, and are generous with their expertise. […]

Filed Under: Social Media, Women in Business Tagged With: small business, small business experts, small business owners, social media, twitter

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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