Online marketing is possible with a website and online presence strategy. This is because it helps to establish your business’s credibility. The presence of a website not only lends legitimacy to your organization but also creates the idea that it is larger and more successful than it is. Many people spend most of their time […]
Pros and Cons of Instagram Reels vs. TikTok
When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok. Now let me clarify […]
The SmallBizChat Podcast: The Designated Motivator: Understanding the Motivation Movement with Dawn Brolin
Dawn Brolin, CPA, CFE, is the Founder of Team Brolin and CEO of Powerful Accounting Inc, a nationally recognized accounting firm based in Connecticut. Dawn’s personal entrepreneurial experiences and extensive accounting knowledge help her clients with business growth through effective financial management, fraud mitigation, and comprehensive business continuity strategies. She was named ‘2020 Top Niche […]
Mastering Your Money Mindset
It’s no secret that success in business is strongly dependent on your relationships, including with partners, vendors, industry contacts, employees, and customers. But the relationship most entrepreneurs overlook is the one that’s most likely to hold you back from financial success: your relationship with money. Money is simply a currency that customers exchange for your […]
Where to Place Opt-Ins on Your Website
Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]
The SmallBizChat Podcast: The Crypto 411: How Cryptocurrency is Changing Business with Sonia Dumas
Sonia Dumas is a finance expert, cryptocurrency educator, and Founder of Curio Haus. She works as a Transformational Consultant focusing on helping business leaders build an income, increase their influence and expand their lifestyle. Sonia works with her clients on everything from how to have payday conversations to growing their wealth. She is a frequent […]
How Can Budding Entrepreneurs Build A Successful Ecommerce Business
The future of eCommerce looks evergreen with the increasing number of flourishing businesses. Brick and mortar stores are rapidly being supplemented or replaced by online versions of their businesses. And now, they face even stronger competition from eCommerce stores. Global retail eCommerce numbers reflect this sentiment as well. Online retail sales are expected to touch […]
Social Media Schooling: How to Amp Up Your Online Marketing Efforts
Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels. As a small business owner, you can use Facebook and Instagram to build your business […]
The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf
Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing […]
August 2021 #Smallbizchat: Cryptocurrency and Ecommerce
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
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