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You are here: Home / Archives for Melinda Emerson

5 Tips On Creating A Brand Identity For Your Small Business

August 10, 2021 By Melinda Emerson Leave a Comment

5 Tips On Creating A Brand Identity For Your Small Business Featured Image

Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand goals, brand strategy, branding, small business branding, winning brand strategy

Top 10 Boss Books for Your Summer Reading List

August 9, 2021 By Melinda Emerson Leave a Comment

Top 10 Boss Books for Your Summer Reading List Featured Image

Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business books, entrerpeneurs, girl boss, leadership, summer reading list

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

How to Respond to Online Reviews

August 3, 2021 By Melinda Emerson Leave a Comment

How to Respond to Online Reviews Featured Image

I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]

Filed Under: Customer Service, Grow Your Business Tagged With: exceptional customer service, managing online reviews, negative reviews, online reviews, Writing a review

How Do You Convert Leads?

August 2, 2021 By Melinda Emerson Leave a Comment

How Do You Convert Leads? Featured Image

The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: customer buyer journey, lead conversion, lead conversion process, lead conversion process for small business, lead generation, unique value proposition

The SmallBizChat Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks

July 29, 2021 By Melinda Emerson Leave a Comment

Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks Featured Image

Sharie Hendricks is the Founder and Owner of Laguna Candles LLC in Laguna Beach, CA. Laguna Candles is an award-winning manufacturer of sustainable, luxury candles with celebrity and high-end clients, including HomeGoods and The Ellen DeGeneres Show. Sharie has always had a passion for candles and, after not being satisfied with what was on offer, […]

Filed Under: The SmallBizChat Podcast Tagged With: boost your small business, handling sales inquiries, outsourcing tools, successful marketing channels, sustainable business, Value Proposition

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021

July 27, 2021 By Melinda Emerson Leave a Comment

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021 Featured Image

How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]

Filed Under: Grow Your Business, Your Small Business Tagged With: cultivating a positive mindset, inspirational podcast, optimize your health, set small goals, think like a boss

8 SEO Tips to Drive Traffic to Your Small Business Website

July 26, 2021 By Melinda Emerson Leave a Comment

8 SEO Tips to Drive Traffic to Your Small Business Website OG

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, keywords on your website, link building, seo in your blog post, SEO World

The SmallBizChat Podcast: Using Your Entrepreneurial Skills in Public Policy with Jane Bolin

July 22, 2021 By Melinda Emerson Leave a Comment

Using Your Entrepreneurial Skills in Public Policy with Jane Bolin 1200x 1200

Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners. She holds a Bachelor’s degree in Political Science from Radford University and a Doctor of Law (J.D.) from St. Thomas University School of Law. Jane was elected to the City Commission […]

Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

July 2021 #Smallbizchat: Leveraging Customer Service as a Value Proposition

July 22, 2021 By Melinda Emerson Leave a Comment

July 2021 #Smallbizchat: Leveraging Customer Service as a Value Proposition Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: achieving small business goals, black woman-owned family business, grow your business online, Leveraging Customer Service, pivoting your business, Run a Successful Online Business, Value Proposition

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod
  • What KPIs Should You Track In Your Small Business?
  • The SmallBizChat Podcast: If I Had to Do It All Over Again with Melinda Emerson
  • How to Develop a Business Launch Timeline, Part II
  • The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

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