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You are here: Home / Archives for Melinda Emerson

5 Tips for an Excellent eCommerce Customer Service Strategy

July 20, 2021 By Melinda Emerson Leave a Comment

5 Tips for an Excellent eCommerce Customer Service Strategy OG

In the past decade, the eCommerce industry has been rising — about 15% year over year. This growth was exponentially accelerated when the pandemic hit — in the UK, non-store purchases accounted for 77.7% of 2020’s sales. While this might be a good thing for online retailers, it demands more attention from customer service functions. […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer service in small business, customer service strategy, deliver excellent customer service, n-shore customer service providers, personalised customer service

9 Ways to Increase the Traffic to Your Small Business’s Website

July 19, 2021 By Melinda Emerson Leave a Comment

9 Ways to Increase the Traffic to Your Small Business’s Website OG

The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: email marketing campaigns, marketing campaigns, online presence, organic traffic to your website, search engine optimization, small business website, website traffic

The SmallBizChat Podcast: Growing Your Small Business Through Supplier Diversity with Kathey Porter

July 15, 2021 By Melinda Emerson Leave a Comment

Growing Your Small Business Through Supplier Diversity with Kathey Porter 1200 x1200

Kathey Porter is a Speaker, Author, Small Business Strategist, and CEO of Porter Brown Associates. She is a supplier diversity expert with over two decades of experience in small business development and entrepreneurship. Kathey has written multiple business books and hosts a podcast that shares advice and tips on scaling and growing a business. Kathey […]

Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

101 Ways to Improve Customer Experience

July 13, 2021 By Melinda Emerson Leave a Comment

101 Ways to Improve Customer Experience Featured Image

What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]

Filed Under: Customer Service, Grow Your Business Tagged With: Customer Service, customer service audit, customer's experience, exceptional customer service, omnichannel customer experience, ustomer service team members

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Search Intent for Your Small Business OG

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales.  One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

Filed Under: Grow Your Business, Your Small Business Tagged With: intent-specific words, online search, organic traffic to your website, rank high on the search engine, search engine optimization

The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

July 8, 2021 By Melinda Emerson Leave a Comment

Marketing Mess to Brand Success with Scott Jeffrey Miller 1200 x 1200

Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott […]

Filed Under: The SmallBizChat Podcast Tagged With: biggest challenges in marketing, biggest marketing mistakes, brand success, entrepreneurship, marketing lessons, online marketing, small business marketing

8 Top Bookkeeping Mistakes Made by Small Businesses

July 6, 2021 By Melinda Emerson Leave a Comment

8 Top Bookkeeping Mistakes Made by Small Businesses OG

Bookkeeping can be defined as the action of maintaining the financial records of a business. This seemingly simple work is very complicated and highly prone to errors. Small businesses experience challenging situations now and again due to the volume of their business. Apart from the lack of liquidity and tough competition, poor bookkeeping is another […]

Filed Under: Cash Flow & Finance, Fix Your Business Tagged With: accounting software, bookkeeping, financial records of a business, Hire a professional bookkeeper, poor bookkeeping

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

18 Ways to Promote a Podcast For Your Small Business OG

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your thought leadership, Pitch Yourself For a Podcast, podcasting platforms, promote your podcast, signature podcast

The SmallBizChat Podcast: When You Hate Your Business

July 1, 2021 By Melinda Emerson Leave a Comment

When You Hate Your Business 1200 x 1200

Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase – so do your levels of stress […]

Filed Under: The SmallBizChat Podcast Tagged With: being a workaholic, Developing an organized sales process, running your business, small business strategic plan, starting your business, when you hate your business

4 Tips Before Starting A Business Solo

June 29, 2021 By Melinda Emerson Leave a Comment

4 Tips Before Starting A Business Solo featured Image

Most small businesses start simple: it involves one or two people who do everything. They create, promote, and ship or deliver products and services by themselves. Most of us don’t start with too much to invest or too many connections to rely on, so it’s understandable if you feel a little intimidated. However, if you’ve […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: before starting a business, connect on social media, Launch Your Small Business, multiple payment methods, starting a small business

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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  • The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

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