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You are here: Home / Archives for Melinda Emerson

The SmallBizChat Podcast: Embracing the Digital Pivot with Tekoa Hash

March 18, 2021 By Melinda Emerson Leave a Comment

Embracing the Digital Pivot with Tekoa Hash 1200 x 1200

Tekoa Hash is a Creative Director and Change Agent for beauty creatives. Using her 25 years of experience as a makeup artist and dot connector in the entertainment, beauty, and sports industry, she pivoted her career and became the Founding Partner of the Teknique Agency, a beauty and lifestyle talent management firm. They have worked […]

Filed Under: The SmallBizChat Podcast Tagged With: digital format, digital pivot, digital transformation, pivot your small business, pivoting your business

March 2021 #Smallbizchat: Building a Sales System to Scale and Build Wealth

March 18, 2021 By Melinda Emerson Leave a Comment

March 2021 #Smallbizchat: Building a Sales System to Scale and Build Wealth Open Graph

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: building wealth, leadership, leverage technology, live a wealthy life, sales operating system, sales process, scaling your small business

Resiliency Planning for Small Business

March 16, 2021 By Melinda Emerson Leave a Comment

Resiliency Planning for Small Business OG

Resiliency is defined as the ability of a system or organization to absorb stress, respond or recover functionality from a crisis or disrupted process and thrive in altered circumstances. The 2020 pandemic has taught us what it’s like to be slammed by an unimaginable crisis and has illuminated the insecurity of supply chains, healthcare, and […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: being brilliantly resilient, digital transformation, resiliency planning, resilient small business, SMALL BUSINESS RESILIENCY PLAN OUTLINE

18 Things You Should Know Before Starting An Ecommerce Business

March 15, 2021 By Melinda Emerson Leave a Comment

18 Things You Should Know Before Starting An Ecommerce Business OG

It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: ecommerce business, ecommerce business owner, ecommerce store, online store, start a new business online

The SmallBizChat Podcast: The Art of Selling Your Business with John Warrillow

March 11, 2021 By Melinda Emerson Leave a Comment

The Art of Selling Your Business with John Warrillo Featured Image

John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating […]

Filed Under: The SmallBizChat Podcast Tagged With: business acquisition, business exit, business selling trends, sell your business, selling your business

How to Structure a Podcast in 10 Easy Steps

March 9, 2021 By Melinda Emerson Leave a Comment

How to Structure a Podcast in 10 Easy Steps Open Graph

Structuring a podcast episode is like any different artistic process: the unique elements must be accurate and flow to influence your audience.  Podcast structure attributes your show’s composition, the course of its segments, and how you systematize each component to match collectively.  So how do you structure a podcast in a system that holds people […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: podcast, podcast interview, podcast script, recording a podcast, small business podcast, structuring a podcast

10 Email Marketing Best Practices to Improve Digital Marketing ROI

March 8, 2021 By Melinda Emerson Leave a Comment

10 Email Marketing Best Practices to Improve Digital Marketing ROI OG

Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: digital marketing, email marketing, email subscribers, small business email marketing, welcome email

The SmallBizChat Podcast: Boost Your Industry Icon Status with Dr. Catrise Austin

March 4, 2021 By Melinda Emerson Leave a Comment

Boost Your Industry Icon Status with Dr. Catrise Austin 1200 x 1200

Dr. Catrise Austin is a trailblazing expert in dentistry, also known as The Queen of Smiles, and an award-winning cosmetic dentist to stars. Her clients include models, athletes and actors, and big names such as Cardi B and Wendy Williams. She is a best-selling author of multiple books, including How to Become a Celebrity Doctor: […]

Filed Under: The SmallBizChat Podcast Tagged With: brand spokeperson, celebrity dentist brand, hiring a publicist, successful cosmetic dentistry brand, unique icon status

3 Easy Hacks to Improve Your Small Business’s Cybersecurity

March 2, 2021 By Melinda Emerson Leave a Comment

3 Easy Hacks to Improve Your Small Business’s Cybersecurity OG

The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society.  Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]

Filed Under: Fix Your Business, Guest Articles Tagged With: cyber threats, cybersecurity, ecommerce platforms, small business cybersecurity, small business passwords, well-coded web domain

How to Grow Your Small Business with Email Marketing

March 1, 2021 By Melinda Emerson Leave a Comment

How to Grow Your Small Business with Email Marketing OPEN GRAPH

If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: effective marketing strategy for small business, email list, email marketing, email service provider, small business email marketing

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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June 2025 #SmallBizChat: How to Manufacture Products in the Trump Era

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

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