With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]
The SmallBizChat Podcast: The Business Mindset with Dr. Lorneth Peters
Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. Through her work […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
Four Ways to Measure Profitability to Grow Your Small Business
The goal of any small business is to be profitable. But for the average business owner who isn’t well versed in determining the financial health of their business, how can they measure their profitability? While there are many different reports you can run, it can be difficult to know what numbers you should track. We’ll […]
The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown
Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He […]
How Zero-Based Budgeting Can Drive Growth in Your Business
A zero-based budgeting method includes building a new budget from the initial stage each time, beginning from “zero”. This budgeting method is different from traditional Budgeting, which involves looking at the past session’s budget and altering it as required. With the guidance from technological advancements, a reduction in manual labor is experienced with enhanced transparency, due to […]
Creating an Effective Sales Process for Your Small Business
Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]
The SmallBizChat Podcast: Building an Innovation Ecosystem with Felecia Hatcher
Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, […]
5 Digital Marketing Strategies to Drive Your Sales
The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]
5 Steps to Hiring Your First Salesperson the Right Way
As a small business owner, there is a lot on your plate. You are the marketing person, the salesperson, the bookkeeper, and the overall strategist and planner. Whew… it’s a lot! But as you begin to grow your business, you want to think about outsourcing or hiring to fill some of those duties to move […]
- « Previous Page
- 1
- …
- 52
- 53
- 54
- 55
- 56
- …
- 252
- Next Page »