Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]
What is Your Unique Selling Proposition in Your Small Business?
What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]
Financial Basics – The FEW Numbers Every Small Biz Owner Should Track
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Elen Rohr who is the president of Zoom Drain and Sewer, LLC. She also helps businesses and entrepreneurs to make […]
Who’s on #Smallbizchat September 2017
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]
How Does Your Business Change Once You Hit $1M in Revenue?
We all dream of it: making $1 million in revenue. This arbitrary number has become a symbol for success for small business owners, and while struggling to reach this major milestone, realize this: once you get there, the way you run your business will change. In fact, it probably will have evolved over time as […]
6 Principles to Becoming a Happy Entrepreneur
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Che Brown who is the Happy Entrepreneur. He helps people to reduce their time, take back their lives and […]
How to Turn Your Book into an Online Course
Guest Article All books require explanation, even the #1 Book in the World – the Bible. So, why not explain your book? People oftentimes want to “hear” or ask questions about a particular statement, chapter, etc. Wouldn’t it be great to give them an opportunity to get their questions answers by turning your book into […]
How to Build Corporate Sponsorships for Your Small Business
If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]
How to build a profitable business while working your full-time job
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Audra Upchurch who inspires career women to embrace their authenticity and thrive in their personal lives. She is also the […]
How Your Small Business Can Create a Highly Engaged Organization
Guest Article I’ve always had a keen interest in helping small, diverse and disadvantaged businesses. I’ve found that when given the opportunity to compete in a fair and transparent environment, these companies are very successful at winning new business when going “head-to-head” with larger organizations. And it makes sense that they would. Their very makeup […]
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